Consumer Fraud against Older Adults in Digital Society- Examining Victimization and Its Impact
Steven Kemp
Nieves Erades Pérez
SimpleOriginal

Summary

Older adults face higher fraud risk, especially identity theft. They are less affected by online fraud but experience emotional and physical impacts. Findings stress the need for programs addressing financial and non-financial harm.

2023

Consumer Fraud against Older Adults in Digital Society- Examining Victimization and Its Impact

Keywords older adults; senior citizens; fraud; consumer fraud; cyber fraud; population aging; vulnerability; financial impact; non-financial impact; internet use

Abstract

The European population is aging, which means more people aged sixty-five and over are at risk of financial exploitation. However, there is a lack of consensus regarding whether older persons are at greater risk of fraud than younger counterparts due to physical, economic, and social factors or, rather, whether they are slightly protected from fraud in the digital era due to less frequent online activity. Moreover, little is known about the financial, emotional, psychological, and physical impacts of fraud experiences amongst older generations in digital society. We employ multilevel modelling on a sample of EU citizens (n = 26,735) to analyze these issues. The results show that, holding other factors constant, older adults are more likely to suffer fraud in general, but not fraud via online channels. Identity theft in which the offender attempts to trick the victim by impersonating a reputable organization is found to be particularly relevant for citizens aged sixty-five and above. Older persons are less likely to suffer a financial impact but more likely to experience anger, irritation, embarrassment, and negative impacts on their physical health from fraud in general as well as from online fraud. Many organizations aim to help protect older adults from financial crime and its impacts; thus, the results emphasize the need to understand particular fraud categories suffered by older generations and to design support programs that fully take into account the non-financial impacts of this crime.

1. Introduction

According to the Council of Europe Development Bank, population aging will be one of the clearest demographic trends in the 21st century. For instance, rising life expectancy and low fertility rates mean the proportion of the European Union population aged sixty-five and above is predicted to increase from 20% in 2019 to 30% in 2070, with those aged over eighty expected to more than double. These demographic changes will likely be accompanied by growth in the number of older people who suffer financial exploitation such as fraud. In accordance with the European Commission, in the present article we understand older adults to be persons aged sixty-five and over. Various sources have already identified senior citizens as being particularly vulnerable to fraud, thereby necessitating improved understanding of the issue and the relevant prevention measures.

Despite the prevalence of fraud within the oldest demographic groups, it is still unclear whether they are at greater risk compared to other age groups. On the one hand, some research has found increased vulnerability due to a combination of physical, economic, and social factors. Firstly, with regards to physical elements, a reduction in cognitive capacities due to deterioration of the prefrontal cortex has been linked to excessive credulousness and diminished financial decision making, thereby increasing vulnerability to fraud. It is also commonly accepted that older generations are less technologically adept than their younger counterparts, and their lack of technological knowledge has been associated with increased risk of cyber fraud victimization. Secondly, from an economic perspective, the wealth and assets of older people mean that they are attractive targets for fraudsters.. The greater personal wealth accumulated over a lifetime increases the risk of targeting in comparison to younger generations. Finally, in terms of social factors, social isolation may make older persons easier to manipulate and may reduce their awareness of potential fraud risks. On the other hand, it has been shown that fraud victimization now mainly occurs online, and senior citizens are believed to be at a lower risk of online financial victimization than other age groups because they are less digitally active. This conclusion is supported by research showing that internet use and online purchasing are linked to greater levels of cyber fraud targeting.

However, internet usage in older adults is also rising. According to Eurostat, in the decade between 2010 and 2019, the percentage of EU residents between 65 and 74 who had used the internet in the previous 3 months rose from 26% to 60%, while the number making internet purchases grew from 8% to 21%. Eurostat does not publish EU-wide data for those seventy-five and above, but, by means of an example, in Spain, the frequency of internet use in the previous three months for this age group increased from 3% to 29% between 2010 and 2019, and online purchases rose from less than 1% to 5%. The recent upward trends in population aging and in internet usage by older persons are also matched by overall rises in cyber fraud in several countries, which further highlights the need for increased research interest in fraud against senior citizens in digital society. One issue to consider is that fraud is an extremely broad category, thus, to further understand of the problem and to design effective interventions to reduce the incidence and impact, we should aim to be as specific as possible. As Cross highlights “it may be important to note the different types of fraud that exist and how this may differ based on the variable of age". Cross cites studies by Deevy et al. and Jorna that focus on particular scam types such as telemarketing, investment, lottery, or computer support schemes and find that these can affect senior citizens at a greater rate. A study carried out during COVID-19 highlighted the relevance of tech support scams for older persons.

In addition to the prevalence of fraud and the typologies of fraud experienced by older persons, the impact of victimization has also been the subject of academic interest. In terms of financial impact and older citizens, findings are inconclusive. For instance, Payne found that losses suffered by older persons during the pandemic were greater than those of younger generations, while Reynolds found age to be relevant for banking fraud but not identity theft and credit card fraud. Aside from economic consequences, fraud has been shown to have psychological effects, cause mental and physical health problems, damage a person’s reputation, and produce positive and negative behavior changes. With respect to older citizens, research has shown that the health and well-being of individuals can be affected even when there has not been a financial loss. A strong victim-blaming discourse has also been identified in relation to online fraud victimization of seniors, which can increase feelings of embarrassment or the negative impacts on well-being. Nevertheless, despite the growing body of literature on the impacts of fraud on older adults, it was recently concluded that, with respect to many types of online victimization, “We know little about the prevalence and reporting rates of such harms among older citizens, nor about their financial, emotional, psychological, and other impacts”. Moreover, there has been little attempt to compare the impacts between older and younger citizens, which could help guide interventions.

Thus, the present study aims to add to these debates by analyzing data from the European Commission Survey on Scams and Fraud Experienced by Consumers to examine whether older adults in Europe are more likely to suffer consumer fraud and to identify the types of fraud more likely to be suffered by older adults, as well as the financial and non-financial impacts in comparison to younger generations.

2. Materials and Methods

Based on the overview of the extant literature, the aforementioned aims were formulated as the following research questions:

  • In comparison to other age groups, are older persons less likely to suffer consumer fraud?

  • In comparison to other age groups, are older persons less likely to suffer consumer fraud via online channels?

  • In comparison to other age groups, what types of consumer fraud are older persons more likely to suffer?

  • In comparison to other age groups, does consumer fraud have a greater financial and non-financial impact on older persons?

  • In comparison to other age groups, does online consumer fraud have a greater financial and non-financial impact on older persons?

The data to respond to these questions come from the survey on “Scams and Fraud Experienced by Consumers” conducted by Ipsos on behalf of the European Commission in 2019. This survey was conducted in 2019 in the 28 EU Member States, as well as Iceland and Norway. For coherence with the original Commission report, the present study analyzes the data from respondents in the 28 EU Member States (n = 26,735). In each country, at least 1000 respondents aged 18 or over were interviewed using Computer-Assisted Telephone Interviewing (CATI), except Luxembourg, Malta, and Cyprus, which had a minimum sample size of 500 due to their smaller population. Stratified random sampling was employed in each country to obtain a sample that was representative in terms of age, gender, and phone ownership. To ensure representativity on these variables, the sample was weighted using a post-stratification weight that included age, gender, phone ownership, and a design weight. Population weighting was then implemented so that the weighted sample size was proportionate to the size of the eligible population. The population targets were based on Eurostat and Eurobarometer data. A least filled method was used with respondents who had experienced more than one type of fraud, meaning they were not asked about their last fraud experience, but about the fraud for which the administrators had the least answers at the time of the interview. Thus, to correct the proportions and profiles, a further weighting step was implemented for the subsample of fraud victims. The survey administrators made the weights available with the dataset, and the weighted samples are used in the analysis herein.

The outcome variable for RQ1 is whether the respondent had personally experienced any one of nine types of scams or fraud in the previous two years when purchasing goods or services either offline or online. As established in the survey questionnaire, the nine types of fraud are:

  • You ordered free or relatively cheap products or services, but it turned out you had been tricked into a costly monthly subscription.

  • You bought what you thought was a good deal, but you never received the goods/service or the goods/services turned out to be fake or non-existent.

  • You received a fake invoice for products that you had not ordered, and you were asked to pay the cost.

  • You were contacted—by phone, face to face, by email, or by another means—by someone pretending to be from a legitimate organization such as a bank, telephone or internet service provider, or government department and asked to provide (or confirm) personal information.

  • You were approached—by phone, face to face, by email, or by another means—or you accessed a website and were informed that you had a computer or internet problem. Then, you were asked for your personal details and your bank or credit card details to have the problem solved.

  • You were promised you would receive a good, a service, a rebate, or an important investment gain if you transferred or invested money.

  • You bought tickets for an event, concert, or travel, but it turned out the tickets were not genuine and/or you never received them.

  • You were contacted by someone pretending to be from a legitimate organization, such as a bank, internet provider, or government who claimed there were problems with your account or other documentation and threatened you with harm if you did not pay to resolve the problem.

  • You received notification of a lottery win or a competition win but were informed you would need to pay a fee or buy a product in order to collect your prize.

With respect to RQ2, the outcome variable is whether the respondent suffered any one of the previous scams or frauds and whether this was experienced via any of the following: email, mobile messaging channels such as WhatsApp or Facebook messenger, an online advertisement on a social media website, blog, or forum, or on a non-social media website.

The survey administrators (IPSOS-MORI) grouped the nine scam and fraud types enumerated above into three dummy-coded variables: buying scam (1–3), identity theft (4, 5), and monetary fraud (6–9). Thus, RQ3 has three outcome variables corresponding to whether the respondent has experienced fraud from each of the three categories.

With regard to RQ4 (any fraud) and RQ5 (online fraud), there are six outcome variables corresponding to different negative impacts suffered as a result of a scam or fraud. Firstly, the financial impact is measured by an ordinal variable consisting of five categories of total financial loss: €0, less than €50, more than €50 but less than €500, more than €500 but less than €2000, and more than €2000. To facilitate the analytic strategy, this was converted into a dichotomous variable for whether fraud victims suffered a financial loss or not. The non-financial negative impacts are measured by five binary variables for whether experiencing the fraud made the respondent angry, irritated, embarrassed, or stressed, or had a negative effect on their physical health.

For each research question, the main predictor variable of interest is the age of the victim, which is a categorical variable divided into those respondents who are 18–34, 35–50, 51–64, and 65 and above. Furthermore, when analyzing each question, we control for a number of other predictors based on the extant literature, namely gender, education (converted to low, medium, or high by survey administrators), financial situation (easy or difficult), if the respondent is the only adult in their household, if they live in a rural or urban area, internet use for private purposes (daily, weekly, less than weekly, never), online shopping, if they have seen any fraud awareness-raising adverts or campaigns, if they avoid clicking on suspicious links from unknown senders, if they install anti-spam or antivirus software in their devices, and if they check the credibility of vendors. The descriptive statistics of the predictor variables can be found in Table 1.

Table 1. Predictor variables in weighted sample.

Table 1

To answer the five questions, we begin with a descriptive overview with chi-squared tests to identify potential relationships between the age group variable and the outcome variables. Given that this initial descriptive overview does not take into account factors such as internet use, online shopping, or living alone, which may explain any different rates found with regard to older consumers, the main analytic strategy employed was generalized linear multilevel modelling. Multilevel modelling was used, as the rates of fraud victimization found by the survey differ between countries. For example, the countries with the highest rate of scams and fraud were Denmark, Ireland, and the United Kingdom, with 69, 68, and 67%, respectively, whereas the countries with the lowest prevalence were Hungary, Cyprus, and Bulgaria, with 28, 26, and 17%. As a consequence, it appears that individuals are nested in countries and are probably not independent. Multilevel modelling allows the clustered between-country differences to be accounted for in the analysis and is therefore preferable to multiple regression. All statistical analysis was conducted in R software using the lme4 package.

3. Results

We will begin the results section with a descriptive overview of the relationship between age group and the outcome variables from our five research questions. Firstly, as can be seen in Table 2, 55.5% of respondents in the full weighted sample had experienced at least one form of consumer scam or fraud in the previous two years. However, we can see a certain amount of variation between age groups, in particular, the percentage of respondents aged 65 or above who experienced fraud is lower than the other age groups. Experiencing fraud through an online channel in the previous two years was reported by 31.9% of all respondents. The rate regarding older persons is 17.7%, which is less than half the online fraud rate found in the two youngest age groups. The chi-squared tests indicate that there is an association between age and fraud and age and online fraud victimization (p < 0.001 in both cases). However, it is important to note that this descriptive overview does not consider factors such as internet use and online shopping, which may explain the different rates found for older persons. This will be accounted for in Section 3.1 when we present the results of the multilevel models.

Table 2. Percentage of consumer fraud and online fraud victimization in weighted sample.

Table 2

With respect to victimization by the different fraud types, Table 3 shows that the weighted rate of identity theft is 32.9%, monetary fraud is 38.8%, and buying scams is 22.6%. The age group patterns are similar to overall fraud victimization and online fraud victimization: the 35–49 age group experiences the highest prevalence in each fraud category while the 65+ age group has the lowest rate. However, in the case of identity theft, the difference is less than five percent.

Table 3. Percentage of victimization of different fraud types in weighted sample.

Table 3

Table 4 shows that, of those consumers in the sample who experienced a fraud or scam, most did not suffer any financial loss as a result. Moreover, most of those who did experience a financial impact lost less than €500, and only around 1% of victims lost more than €2000. With regard to older citizens, it appears the rates of small financial losses are lower than the other age groups, but the rates of higher financial losses are equal. The chi-square test finds a statistical difference between the reported values and the expected values in the data, however, the percentage differences between age groups are inconclusive.

Table 4. Percentage of financial losses in weighted sample.

Table 4

The overall rates of financial losses for respondents who suffered fraud via an online channel are similar to the rates for fraud in general, as shown in Table 5. However, there are potentially some differences with respect to the age groups, since older adults have the highest rate of respondents who lost €50–499, the second highest rate for losses of €500–1999, and the highest rate for loss of over €2000, though the percentage differences in comparison to other age groups are inconclusive.

Table 5. Percentage of financial losses from online fraud in weighted sample.

Table 5

In terms of non-financial consequences from fraud and scams, the overall prevalences found in Table 6 are varied: the majority of victims reported feeling angry (55.6%) or irritated (68.5%), slightly less than a third felt stressed (30.4%), while 15.7% experienced embarrassment, and 6.2% suffered some form of negative effect on their physical health. The age group made up of people aged sixty-five and above seems to suffer non-financial impacts from fraud and scams at a greater rate than the others. This group reported the highest rates of anger, irritation, embarrassment, and negative physical consequences. The chi-square tests provide an indication of a statistical association between age group and these outcome variables, but not for stress.

Table 6. Percentage of non-financial impact in weighted sample.

Table 6

Finally, the prevalence of all five types of reported non-financial consequences was slightly lower with regard to online consumer fraud and scams, as can be observed in Table 7. However, the pattern of greater non-financial impact for older persons is identified again and supported by the chi-square tests. In the case of online fraud, respondents aged sixty-five and over have reported the highest rate of three types of effects (anger, embarrassment, physical impact) and the second highest rate of the other two (irritation, stress).

Table 7. Percentage of non-financial impact from online fraud in weighted sample.

Table 7

3.1. Multilevel Modelling Results

Having provided a descriptive overview of the relationship between age and victimization and impact, we now proceed to model this relationship while accounting for the other predictor variables set out in the Materials and Methods section. We note that a small proportion of observations had to be deleted at this stage of the analysis due to missing data or answering “don’t know” or “other” to important questions such as internet use or gender. Given that deleted observations were less than two percent of the total sample, we are confident we can remove them without affecting the capacity of our analytic strategy to answer the research questions.

Firstly, Table 8 details the results for the multilevel model in which the outcome variables are whether the survey respondent reported having experienced any form of consumer fraud or scam in the previous two years or a consumer fraud or scam via online channels. As can be observed, when holding the other factors constant, the three age groups under sixty-five years old are less likely to suffer fraud via any channel than their older counterparts. The largest difference is with respect to the 18–34 age group, which is associated with thirty-four percent lower odds of experiencing fraud. This contrasts with the descriptive results that showed lower prevalence for the sixty-five and over group. It appears that this inversion of the direction of the effect is a consequence of controlling for internet use and online shopping, since the odds are greater than one or non-significant if we remove these two variables from the analysis. Table 8 also shows how the three younger age groups are more likely to suffer fraud via an online channel than older adults. We note that the sample used to analyze online fraud does not include respondents who never use the internet, which is more likely amongst older adults. These findings will be discussed in relation to routine activities theory in the discussion section.

Table 8. Odds ratios and 95% CI for fraud and online fraud victimization.

Table 8

In addition to the main predictor of interest, the model also estimates that other factors can explain the outcome variable of experiencing fraud. Notably, males are found to suffer consumer fraud offline and online at greater rates, and using the internet or shopping online more frequently are associated with increased likelihood of fraud in general and online fraud specifically. For instance, the odds of suffering consumer fraud are approximately sixty-five percent lower for those who never shop online in comparison to those who shop online every month. We do not find any consistent results for education, financial situation, or the variable for whether respondents live in a rural area, small town, or large town. The results for the protection measures are also inconsistent: not clicking on links, not using an antivirus, and not checking vendor identities appear to be associated with lower victimization, while reading terms and conditions is correlated with higher rates. We note that there was no issue with multicollinearity in terms of the variance inflation factor in these multilevel models, nor for all subsequent models presented in this section. The grouping variable for the multi-level analysis was the country variable, which has a moderate intraclass correlation coefficient of 0.05 in both models presented in Table 8.

Table 9 details the results for the multilevel models that estimate the correlation between identity theft, monetary fraud, and buying scams and the predictor variables. In various cases, age is again found to be associated with victimization. In the case of identity theft, respondents aged sixty-five and over are more likely to suffer this type of fraud. The greatest difference in odds is in comparison to those respondents aged 18–34, who are 40% less likely to report experiencing fraud. Older citizens are also associated with higher odds of monetary fraud in comparison to people aged 18–34, but no significant relationship is found with respect to the other age groups. On the other hand, the age group 35–49 is more likely to experience buying scams than the oldest group, though the findings are non-significant for people aged 18–34 and those aged 50–64. For all fraud categories, we find evidence that males are more likely victims and that more frequent internet activity positively predicts victimization. All three models estimate that respondents in an “easy” financial situation have lower odds of suffering fraud. The odds of the three types of fraud are also reduced for people who use the internet and shop online less frequently. The variables related to protection measures again show results that do not allow for clear conclusions to be drawn.

Table 9. Odds ratio and 95% CI for identity theft, monetary fraud, and buy scams.

With respect to the financial impact of fraud, it appears that older persons who have experienced fraud are less likely to suffer financial consequences, as detailed in Table 10. The odds of suffering a monetary loss from fraud committed via any channel are 1.86 times greater for people in the 18–34 age group and 1.58 times greater with regard to that age group and online fraud. However, it should be noted that in order to estimate a multilevel model for the relationship between financial impact and age, it was necessary to convert the outcome variable to a dichotomous variable of financial impact (No/Yes). Unfortunately, this does not allow us to delve deeper into whether older citizens in Europe are more likely to suffer higher value losses, as indicated by the descriptive statistics.

Table 10. Odds ratios and 95% CI for financial impact from fraud and online fraud victimization.

Table 10

Regarding demographic factors, higher education levels are correlated with suffering a financial impact, and, in terms of activities, we find using the internet less than daily is also associated with increased likelihood of financial losses. It also appears there may be a correlation between economic consequences and not avoiding suspicious links and only sometimes using an antivirus in comparison to always taking these precautionary measures.

Table 11 displays the results of the multilevel models with regard to the emotional, psychological, and physical effects of experiencing fraud. In this regard, we find strong evidence that younger people are less likely to suffer theses negative consequences than people aged sixty-five and over. Holding other factors constant, all three age groups suffer less anger, irritation, and embarrassment than the older persons, while the youngest are less likely to be stressed and the youngest two groups are significantly less likely to experience negative impacts on their physical health as a result of fraud victimization. Some of the reductions in odds are quite large; for example, the youngest age group is fifty-two percent less likely to be angry and forty-six percent less likely to suffer negative consequences to their physical health. The models also estimate that males are less likely to feel angry, irritated, stressed, or have negative physical effects than females, but the association regarding embarrassment is not significant. Furthermore, the financial situation of the victim appears to be particularly relevant, as those respondents who easily make ends meet every month suffer less non-financial impacts from fraud. The other factor for which there are clear consistent results is the financial impact of fraud, for which, as might be expected, victims who actually lose money have a higher likelihood of non-financial consequences. The intraclass correlation coefficient was low for some of these models, such as for physical effects (0.02).

Table 11. Odds ratios and 95% CI for non-financial effects of fraud (n = 12,519).

Table 11

In Table 12, we can see the results of the multilevel models with respect to the consequences of online consumer fraud. We again find strong indications of higher impact of fraud and scams for the oldest age group in comparison to the other three groups. The younger age groups are less likely to experience anger, irritation, embarrassment, stress, and negative physical effects than seniors. In the case of online fraud, males are less likely to feel angry, irritated, and stressed, but findings are not significant for embarrassment and physical consequences. Once more, respondents who consider their financial situation easier are associated with a lower likelihood of negative outcomes. Finally, experiencing a financial loss from the fraud is associated with a large positive effect size and, thus, it is a strong predictor of non-financial impact. The intraclass correlation coefficient was high for some of these models, for example, irritated (0.08).

Table 12. Odds ratios and 95% CI for non-financial effects of online fraud (n = 7061).

Table 12

4. Discussion

This study set out to respond to five questions regarding consumer fraud victimization of older citizens and its financial and non-financial impacts. In doing so, the findings have contributed to practical and theoretical discussions about economic crime against older adults in digital society.

Firstly, as noted in the introduction to this paper, there is a lack of consensus in prior research regarding the prevalence of financial victimization of older adults in comparison to other age groups, and our results add further fuel to this debate. On the one hand, it appears that older persons’ online routine activities may act as a protective factor for fraud since we found they experience lower overall consumer fraud prevalence rates as a result of lower internet use and online shopping. This is in line with previous research on consumer fraud from a routine activities perspective that highlights the relationship between purchasing behavior and consumer fraud. However, when we hold constant the variables for frequency of internet use and online purchasing, senior citizens are found to be more likely to be victimized for fraud in general. This is relevant in the post-Covid world, as internet activities are continually increasing amongst older citizens, which means lower online routine activities may not be such a protective factor in the near future. Further research is needed to now update these findings after the digital acceleration induced by the pandemic. However, it should also be noted that, even when controlling for internet use and purchasing, younger people were still more likely to suffer online fraud. Thus, more extensive measurement and analysis of online routine activities is needed to understand predictive factors that may be associated with consumer fraud victimization, for example, related to risky online behaviors.

Secondly, frauds and scams with identity deception are found to be particularly relevant for older persons when holding other factors constant. That is, attacks where the offender pretends to be from a legitimate organization, such as a government institution, to obtain sensitive information from the victim, or “tech support scams”, where fraudsters pretend to be from a legitimate technology company and inform the victim that there is a problem with their device, but they can fix it for a fee. The odds ratios indicate substantive differences between the age groups and, moreover, similar results have been found in previous studies. However, it should be noted that the basic percentage rates were inconclusive. It has been suggested that offenders specifically design these types of attacks for older victims, for example, to take advantage of insecurities regarding technology or a greater willingness to trust authorities. This type of finding about specific fraud typologies can be informative for the design of awareness-raising and prevention campaigns targeted at senior citizens. The institutions responsible for programs that aim to protect older citizens should be aware of the most relevant threats they face and should monitor how these change over time. In this sense, our findings indicate that it is important to consider attacks that use a mix of vectors, for instance, landline telephones and computers or SMS and fraudulent websites. Similarly, when raising awareness about social engineering and how to respond if in doubt, programs for senior citizens should include material that enables them to check the veracity of people who contact them supposedly on behalf of recognized organizations. To ensure the effective dissemination of this information, prevention programs should make use of a diversity of channels to reach all segments of the sixty-five and above demographic group.

Finally, one of the most important conclusions of this study is that all non-financial consequences of fraud are greater for older persons, even though they are less likely to suffer an economic loss. This links to prior research on victim blaming and fear of incompetence in digital society. Previous studies have explored how older adults, even fraud victims themselves, often use labels such as greedy, gullible, or naïve to describe those that are victimized by fraudsters, and, in this sense, they attribute a certain degree of responsibility for their victimization. These discourses may exacerbate the feelings of anger or embarrassment that have been found herein. Moreover, research has shown that older persons sometimes fear that their family and friends will consider them incapable of managing their personal affairs in digital society after suffering fraud. For example, they worry that they will think they should not have full control of their own finances. It is easy to imagine how these types of concerns can add to the negative emotional and psychological impacts of consumer fraud. Relatedly, older citizens are generally in worse physical health, so the emotional and psychological effects of fraud are more likely to develop into or worsen existing physical issues. This may explain why we find a greater likelihood of negative physical effects from fraud for those persons aged sixty-five or over.

A clear practical implication of our findings on the impact of consumer fraud and scams is that interventions with older fraud victims should not only focus on recovering funds but also on well-being and social connections. As Segal et al. state, “programs should include psychological guidance that would help older consumers deal with the emotional reactions that commonly follow consumer fraud”. There are various examples of best practices of support services for fraud victims from around the world. However, these are often specialized services, and it is unclear whether the needs of fraud victims are adequately considered in European countries such as Spain, where the authors of the present study are based and where the response mainly corresponds to police forces or financial institutions. Research suggests that fraud victims are often dissatisfied with the response they receive from the police or banking and insurance companies, and the importance of training professionals who work with older persons has been noted. Unfortunately, the issue of responses to fraud has only been examined in a very limited number of countries. Given the extent of fraud victimization in digital society, it seems pertinent for European countries to also explore how responses to fraud are experienced by victims and how responses can be improved.

5. Conclusions and Limitations

This study finds that the sixty-five and over age group suffers consumer fraud at a lower percentage rate than younger age groups. This finding is the same for all fraud, fraud that occurs via online channels, as well as identity theft, monetary fraud, and buying scams. However, when holding constant frequency of internet use and online purchasing, older citizens are found to have greater odds of experiencing consumer fraud in general and identity fraud, but lower odds of fraud via online channels.We also find that, while older persons are less likely to suffer a financial impact from consumer fraud victimization, they are more likely to suffer all non-financial impacts measured in this study, such as anger, embarrassment, and negative effects on their physical health.

As with all studies based on observational data obtained via cross-sectional surveys, there are limitations that are both relevant to interpreting the results and promoting future research on the topic. For instance, the inconsistencies found with regard to protective measures may be due to these variables being related to using the internet less frequently, or it may be that people who do these things at a greater rate are more likely to detect fraudulent attempts than those who do not. In any case, it underlines the difficulty of using cross-sectional survey data to evaluate the efficacy of cybercrime prevention mechanisms, as found in prior research. To further the understanding of fraud against older persons, future studies should aim to analyze individual countries in greater depth with larger sample sizes and with the inclusion of a wider range of questions on online routine activities and the consequences of victimization. An important area of future research is the positive and negative individual behavioral responses of older citizens to victimization in digital society and how these impact digitally active citizens.

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Abstract

The European population is aging, which means more people aged sixty-five and over are at risk of financial exploitation. However, there is a lack of consensus regarding whether older persons are at greater risk of fraud than younger counterparts due to physical, economic, and social factors or, rather, whether they are slightly protected from fraud in the digital era due to less frequent online activity. Moreover, little is known about the financial, emotional, psychological, and physical impacts of fraud experiences amongst older generations in digital society. We employ multilevel modelling on a sample of EU citizens (n = 26,735) to analyze these issues. The results show that, holding other factors constant, older adults are more likely to suffer fraud in general, but not fraud via online channels. Identity theft in which the offender attempts to trick the victim by impersonating a reputable organization is found to be particularly relevant for citizens aged sixty-five and above. Older persons are less likely to suffer a financial impact but more likely to experience anger, irritation, embarrassment, and negative impacts on their physical health from fraud in general as well as from online fraud. Many organizations aim to help protect older adults from financial crime and its impacts; thus, the results emphasize the need to understand particular fraud categories suffered by older generations and to design support programs that fully take into account the non-financial impacts of this crime.

1. Introduction

Demographic changes in the 21st century include a significant increase in the aging population. For example, in the European Union, the proportion of individuals aged 65 and above is projected to rise from 20% in 2019 to 30% by 2070, with those over 80 expected to more than double. These shifts are likely to lead to an increase in older individuals experiencing financial exploitation, such as fraud. For the purposes of this discussion, older adults are defined as persons aged 65 and over. Various sources have indicated that senior citizens may be particularly susceptible to fraud, highlighting the need for better understanding and prevention strategies.

Despite the noted occurrence of fraud among the oldest age groups, it remains uncertain whether they face a greater risk compared to other demographics. Some research suggests increased vulnerability due to a combination of physical, economic, and social factors. Physically, cognitive decline linked to prefrontal cortex deterioration has been associated with heightened credulity and impaired financial decision-making, increasing fraud susceptibility. Older generations are also often considered less technologically proficient, and this lack of digital knowledge has been linked to a higher risk of cyber fraud victimization. Economically, the accumulated wealth and assets of older individuals can make them attractive targets for fraudsters. Socially, isolation may render older persons more easily manipulated and less aware of potential fraud risks. Conversely, some evidence indicates that most fraud victimization now occurs online, and senior citizens might be at a lower risk of online financial victimization because they are less digitally active. This view is supported by studies showing a correlation between internet use, online purchasing, and higher rates of cyber fraud targeting.

However, internet usage among older adults is also increasing. Eurostat data show that between 2010 and 2019, internet use among EU residents aged 65–74 rose from 26% to 60%, with online purchases growing from 8% to 21%. While EU-wide data for those 75 and above are not published by Eurostat, an example from Spain shows internet use in this age group increasing from 3% to 29% and online purchases from under 1% to 5% during the same period. The concurrent trends of population aging, increased internet use by older persons, and overall rises in cyber fraud underscore the need for more research into fraud against senior citizens in the digital sphere. It is important to acknowledge that fraud is a broad category. To understand the problem thoroughly and design effective interventions, specific types of fraud should be examined, as certain scam types like telemarketing, investment, lottery, or computer support schemes may disproportionately affect senior citizens.

Beyond the prevalence and types of fraud, the impact of victimization has also garnered academic interest. Findings on the financial impact for older citizens are inconsistent; some studies report greater losses for older persons during the pandemic, while others find age relevant for specific fraud types but not others. Apart from economic consequences, fraud has been shown to cause psychological effects, mental and physical health problems, reputational damage, and behavioral changes. For older citizens, research indicates that health and well-being can be affected even without financial loss. A victim-blaming narrative has been identified in relation to online fraud against seniors, which can intensify feelings of embarrassment and negative well-being impacts. Despite growing literature on fraud's effects on older adults, there remains a knowledge gap regarding the prevalence and reporting rates of online victimization among older citizens, and their financial, emotional, psychological, and other consequences. Comparisons of impacts between older and younger citizens are also largely absent, which could inform intervention strategies.

Therefore, this study aims to contribute to these discussions by analyzing data from the European Commission Survey on Scams and Fraud Experienced by Consumers. The analysis examines whether older adults in Europe are more prone to consumer fraud, identifies the types of fraud more commonly experienced by them, and compares the financial and non-financial impacts on older generations versus younger ones.

2. Materials and Methods

Based on the existing literature, the study formulated the following research questions:

  • Are older persons less likely to experience consumer fraud compared to other age groups?

  • Are older persons less likely to experience consumer fraud through online channels compared to other age groups?

  • What types of consumer fraud are older persons more likely to experience compared to other age groups?

  • Does consumer fraud have a greater financial and non-financial impact on older persons compared to other age groups?

  • Does online consumer fraud have a greater financial and non-financial impact on older persons compared to other age groups?

The data used for these questions come from the 2019 survey titled “Scams and Fraud Experienced by Consumers,” conducted by Ipsos for the European Commission. This survey involved 28 EU Member States, Iceland, and Norway. For consistency with the original Commission report, the current study analyzes data from 26,735 respondents in the 28 EU Member States. At least 1,000 respondents aged 18 or older were interviewed in each country using Computer-Assisted Telephone Interviewing (CATI), with smaller sample sizes for Luxembourg, Malta, and Cyprus due to their populations. Stratified random sampling ensured representativeness across age, gender, and phone ownership, and the sample was weighted to maintain this representativeness based on Eurostat and Eurobarometer data. A specific weighting step was also applied for the subsample of fraud victims to correct proportions and profiles, as respondents who experienced multiple types of fraud were asked about the fraud type with the fewest previous responses. The weighted samples provided by the survey administrators were used for the analysis.

The primary outcome variable for the first research question (RQ1) was whether a respondent had personally experienced any of nine specific types of scams or fraud in the two years prior, either offline or online. These nine fraud types included: being tricked into costly subscriptions from free offers, not receiving goods or receiving fake ones, fake invoices, impersonation by legitimate organizations seeking personal information (e.g., banks), tech support scams, promises of gains requiring money transfers, fake event tickets, threats for non-payment, and lottery/competition wins requiring a fee. For RQ2, the outcome variable was whether any of these scams or frauds were experienced through online channels such as email, mobile messaging, online advertisements on social media, or other websites.

The survey administrators grouped the nine scam types into three dummy-coded variables: buying scams (types 1-3), identity theft (types 4, 5), and monetary fraud (types 6-9). Therefore, RQ3 had three outcome variables, each corresponding to whether a respondent experienced fraud from one of these three categories. For RQ4 (any fraud) and RQ5 (online fraud), six outcome variables were used to measure negative impacts. Financial impact was initially an ordinal variable with five categories of loss (ranging from €0 to over €2000), which was converted into a binary variable indicating whether a financial loss occurred. Non-financial impacts were measured by five binary variables indicating whether the fraud caused anger, irritation, embarrassment, stress, or a negative effect on physical health.

The main predictor variable for each research question was the victim's age, categorized into four groups: 18–34, 35–50, 51–64, and 65 and above. Additional predictor variables from existing literature were controlled for in the analysis, including gender, education level (low, medium, high), financial situation (easy or difficult), household composition (single adult), geographic area (rural or urban), frequency of internet use (daily, weekly, less than weekly, never), online shopping habits, exposure to fraud awareness campaigns, avoidance of suspicious links, use of anti-spam/antivirus software, and vendor credibility checks. Descriptive statistics for these predictor variables were provided separately. The analytical approach began with descriptive overviews and chi-squared tests to identify initial associations between age and outcome variables. Since these initial tests do not account for confounding factors like internet use, generalized linear multilevel modeling was employed as the main strategy. Multilevel modeling was chosen because fraud victimization rates varied significantly between countries, indicating that individuals were nested within countries, thus accounting for between-country differences. All statistical analysis was conducted using R software with the lme4 package.

3. Results

A descriptive overview of the relationship between age group and the outcome variables indicates that 55.5% of all respondents reported experiencing at least one form of consumer scam or fraud in the previous two years. The percentage of respondents aged 65 or above who experienced fraud was lower than in other age groups. Experiencing online fraud was reported by 31.9% of all respondents, with older persons (17.7%) showing less than half the online fraud rate of the two youngest age groups. Chi-squared tests confirmed a significant association between age and both overall fraud and online fraud victimization. These initial findings, however, do not account for factors like internet use and online shopping, which could explain the observed differences among older persons.

Regarding different fraud types, identity theft occurred at a rate of 32.9%, monetary fraud at 38.8%, and buying scams at 22.6%. The age group patterns for these specific fraud types mirrored those for overall and online fraud, with the 35–49 age group experiencing the highest prevalence and the 65+ age group having the lowest rates in each category, though the difference for identity theft was less pronounced.

For those who experienced fraud, most did not suffer financial loss. For those who did, most lost less than €500, with only about 1% losing over €2000. For older citizens, rates of small financial losses appeared lower, while rates of higher financial losses were comparable to other groups. The chi-square test indicated a statistical difference, but percentage differences between age groups were not definitive. Similar patterns were observed for financial losses from online fraud, though older adults showed potentially higher rates for losses between €50–499, and the highest rates for losses over €2000, although these differences were also inconclusive.

In terms of non-financial consequences from fraud and scams, the overall prevalence was varied: the majority of victims reported feeling angry (55.6%) or irritated (68.5%), nearly a third felt stressed (30.4%), while 15.7% experienced embarrassment, and 6.2% suffered some form of negative effect on their physical health. The age group aged 65 and above appeared to experience non-financial impacts from fraud and scams at a greater rate than the others. This group reported the highest rates of anger, irritation, embarrassment, and negative physical consequences. Chi-square tests suggested a statistical association between age group and these outcomes, but not for stress.

Finally, the prevalence of all five types of reported non-financial consequences was slightly lower with regard to online consumer fraud and scams. However, the pattern of greater non-financial impact for older persons was identified again and supported by the chi-square tests. In the case of online fraud, respondents aged 65 and over reported the highest rate of three types of effects (anger, embarrassment, physical impact) and the second highest rate of the other two (irritation, stress).

3.1. Multilevel Modelling Results

Multilevel models, which accounted for other predictor variables, revealed different insights. When controlling for other factors, the three age groups under 65 years old were found to be less likely to experience fraud via any channel compared to older individuals. The 18–34 age group showed the largest difference, with 34% lower odds of experiencing fraud. This finding contrasts with the descriptive results that indicated a lower prevalence for the 65 and over group, suggesting that controlling for internet use and online shopping largely explains this inversion. The models also indicated that the three younger age groups were more likely to experience online fraud than older adults, acknowledging that the online fraud analysis excluded respondents who never use the internet, a group more common among older adults.

Other factors influencing fraud victimization were identified. Males were found to experience both offline and online consumer fraud at higher rates. More frequent internet use and online shopping were associated with an increased likelihood of both general and online fraud. For instance, individuals who never shop online had approximately 65% lower odds of experiencing consumer fraud compared to those who shop online monthly. No consistent results were found for education, financial situation, or rural/urban living. Results for protection measures were inconsistent; for example, not clicking on links or not using antivirus appeared linked to lower victimization, while reading terms and conditions was correlated with higher rates.

For specific fraud types, identity theft was more likely to affect respondents aged 65 and over, with the 18–34 age group 40% less likely to report it. Older citizens also had higher odds of monetary fraud compared to the 18–34 age group. However, the 35–49 age group was more likely to experience buying scams than the oldest group. Across all fraud categories, males were more likely victims, and more frequent internet activity positively predicted victimization. Respondents in an "easy" financial situation had lower odds of experiencing all three types of fraud. Reduced internet use and online shopping frequency were associated with lower odds of these fraud types.

Regarding the financial impact of fraud, it appeared that older persons who had experienced fraud were less likely to suffer financial consequences. The odds of financial loss from any fraud were 1.86 times greater for the 18–34 age group, and 1.58 times greater for online fraud for that age group. However, the conversion of financial loss to a dichotomous variable for modeling purposes limited further investigation into whether older citizens suffer higher value losses, despite descriptive statistics suggesting this possibility. Higher education levels correlated with financial impact, and less than daily internet use was associated with increased likelihood of financial losses. Not avoiding suspicious links and only sometimes using antivirus software also appeared correlated with economic consequences.

For emotional, psychological, and physical effects of fraud, strong evidence indicated that younger individuals were less likely to experience these negative consequences than persons aged 65 and over. When controlling for other factors, all three younger age groups experienced less anger, irritation, and embarrassment than older persons. The youngest group was less likely to be stressed, and the two youngest groups were significantly less likely to experience negative physical health impacts from fraud. Males were generally less likely to feel angry, irritated, stressed, or have negative physical effects than females, though no significant association was found for embarrassment. Victims with an "easy" financial situation suffered fewer non-financial impacts. Unsurprisingly, victims who lost money financially had a higher likelihood of non-financial consequences. Similar strong indications of higher impact for the oldest age group were found for the consequences of online consumer fraud across all five types of non-financial effects.

4. Discussion

This study aimed to address five key questions about consumer fraud victimization among older citizens and its financial and non-financial impacts. The findings offer contributions to both practical and theoretical discussions concerning economic crime against older adults in the digital age.

Firstly, the research revealed that older persons' online routines may offer a protective factor against fraud. This is because they exhibited lower overall consumer fraud prevalence rates, attributable to less frequent internet use and online shopping. This aligns with previous research highlighting the link between purchasing behavior and consumer fraud. However, when controlling for internet use and online purchasing frequency, senior citizens were found to be more susceptible to general fraud. This has implications in a post-COVID world, where internet activities are rising among older populations, suggesting that lower online activity may soon cease to be a protective factor. Further research is needed to update these findings given the digital acceleration seen during the pandemic. Despite this, even with controls for internet use, younger individuals remained more likely to experience online fraud, indicating a need for more extensive analysis of online routine activities, such as risky online behaviors, to understand predictive factors for consumer fraud victimization.

Secondly, frauds and scams involving identity deception were found to be particularly relevant for older persons, even when other factors were controlled. This includes attacks where offenders impersonate legitimate organizations (e.g., government, banks) to obtain sensitive information, or "tech support scams" where fraudsters claim device problems and offer to fix them for a fee. The significant differences in odds ratios between age groups, consistent with prior studies, suggest that these attack types might be specifically designed to exploit vulnerabilities in older victims, such as technological insecurities or a greater trust in authority figures. Such insights into specific fraud typologies can inform the design of targeted awareness and prevention campaigns for senior citizens. Institutions responsible for protecting older citizens should be aware of these prominent threats and monitor their evolution. This emphasizes the importance of addressing attacks that use mixed vectors, such as landline phones and computers or SMS and fraudulent websites. Prevention programs should also equip senior citizens to verify the legitimacy of individuals contacting them on behalf of recognized organizations, utilizing diverse communication channels to reach all segments of the 65+ demographic effectively.

Finally, a significant conclusion of this study is that older persons experience greater non-financial consequences from fraud, even if they are less likely to suffer an economic loss. This finding resonates with earlier research on victim blaming and concerns about competence in digital society. Studies have shown that older adults, including fraud victims themselves, sometimes describe victims as greedy, gullible, or naive, potentially assigning some responsibility for the victimization. Such narratives can exacerbate feelings of anger or embarrassment. Furthermore, older persons may fear that family and friends will view them as incapable of managing their personal affairs in the digital world after experiencing fraud, worrying about losing control over their finances. These concerns likely contribute to the negative emotional and psychological impacts of consumer fraud. Additionally, as older citizens generally have poorer physical health, the emotional and psychological stress from fraud may more readily lead to or worsen existing physical ailments, explaining the higher likelihood of negative physical effects observed in the 65+ age group.

A clear practical implication derived from the findings on the impact of consumer fraud and scams is that interventions for older fraud victims should extend beyond financial recovery to include well-being and social support. As some researchers suggest, programs should incorporate psychological guidance to help older consumers manage the emotional reactions common after fraud. While examples of effective support services for fraud victims exist globally, these are often specialized, and it is unclear whether the needs of fraud victims are adequately met in European countries, such as Spain, where this study's authors are based and where responses primarily involve police or financial institutions. Research indicates that fraud victims are often dissatisfied with the responses from police, banks, and insurance companies, underscoring the importance of training professionals who work with older persons. Given the widespread nature of fraud victimization in digital society, it is crucial for European countries to examine how victims experience fraud responses and how these can be improved.

5. Conclusions and Limitations

This study concludes that the age group aged 65 and over experiences consumer fraud at a lower percentage rate than younger age groups. This pattern holds for overall fraud, online fraud, identity theft, monetary fraud, and buying scams. However, when controlling for the frequency of internet use and online purchasing, older citizens are found to have greater odds of experiencing consumer fraud in general and identity fraud, though lower odds of fraud specifically via online channels. The study also determined that while older persons are less likely to suffer a financial impact from consumer fraud victimization, they are more likely to experience all non-financial impacts measured, including anger, embarrassment, and negative effects on their physical health.

Like all studies based on observational data from cross-sectional surveys, this research has limitations that are important for interpreting the results and guiding future studies. For example, the inconsistent findings regarding protective measures may arise because these variables are related to less frequent internet use, or because individuals who engage in these protective behaviors more often are better at detecting fraudulent attempts. This highlights the inherent difficulty in using cross-sectional survey data to evaluate the effectiveness of cybercrime prevention mechanisms. To enhance the understanding of fraud against older persons, future studies should aim for more in-depth analysis of individual countries with larger sample sizes and a broader range of questions concerning online routine activities and the consequences of victimization. A crucial area for future research involves examining the positive and negative individual behavioral responses of older citizens to victimization in digital society and how these influence digitally active citizens.

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Abstract

The European population is aging, which means more people aged sixty-five and over are at risk of financial exploitation. However, there is a lack of consensus regarding whether older persons are at greater risk of fraud than younger counterparts due to physical, economic, and social factors or, rather, whether they are slightly protected from fraud in the digital era due to less frequent online activity. Moreover, little is known about the financial, emotional, psychological, and physical impacts of fraud experiences amongst older generations in digital society. We employ multilevel modelling on a sample of EU citizens (n = 26,735) to analyze these issues. The results show that, holding other factors constant, older adults are more likely to suffer fraud in general, but not fraud via online channels. Identity theft in which the offender attempts to trick the victim by impersonating a reputable organization is found to be particularly relevant for citizens aged sixty-five and above. Older persons are less likely to suffer a financial impact but more likely to experience anger, irritation, embarrassment, and negative impacts on their physical health from fraud in general as well as from online fraud. Many organizations aim to help protect older adults from financial crime and its impacts; thus, the results emphasize the need to understand particular fraud categories suffered by older generations and to design support programs that fully take into account the non-financial impacts of this crime.

Introduction

The aging of populations is a significant demographic trend expected to continue throughout the 21st century. For example, forecasts indicate that the proportion of the European Union population aged 65 and above will rise from 20% in 2019 to 30% by 2070, with those over 80 years old more than doubling. These demographic shifts are likely to lead to an increase in financial exploitation, such as fraud, targeting older individuals. For the purpose of this discussion, older adults are defined as persons aged 65 and over. Various reports have highlighted the particular susceptibility of this demographic group to fraud, underscoring the need for a better understanding of this issue and effective prevention strategies.

Despite the known presence of fraud within the oldest age groups, it remains unclear whether these individuals face a greater risk compared to other age brackets. Some research suggests heightened vulnerability due to a combination of physical, economic, and social factors. Physical aspects include cognitive declines that can lead to increased credulousness and impaired financial decision-making, while perceived lower technological proficiency might raise the risk of cyber fraud. Economically, the accumulated wealth of older adults can make them attractive targets for fraudsters. Socially, isolation might increase their susceptibility to manipulation and reduce awareness of fraud risks. Conversely, other studies argue that since most fraud now occurs online, and older adults tend to be less digitally active, they might face a lower risk of online financial victimization.

However, internet usage among older adults is also increasing. Between 2010 and 2019, the percentage of EU residents aged 65 to 74 who used the internet grew from 26% to 60%, with online purchases rising from 8% to 21%. Similar trends are observed in the 75 and above age group in specific countries like Spain. These upward trends in both population aging and internet use among seniors coincide with a general rise in cyber fraud across several countries, highlighting the urgent need for more research on fraud targeting older citizens in the digital sphere. It is important to acknowledge that "fraud" is a broad term; therefore, understanding specific types of fraud, such as telemarketing, investment, or tech support scams, may reveal how risks vary by age and inform more effective interventions.

Beyond prevalence and types of fraud, the impact of victimization has also garnered academic interest. Financial impacts on older citizens have shown mixed findings, with some studies indicating greater losses for seniors during certain periods, while others find age relevant only for specific fraud types. Aside from economic consequences, fraud is known to cause psychological distress, mental and physical health problems, reputational damage, and changes in behavior. For older citizens, health and well-being can be affected even without financial loss. A victim-blaming narrative often accompanies online fraud against seniors, which can intensify feelings of embarrassment and negative impacts on well-being. Despite growing literature on fraud impacts, comprehensive data on the prevalence and reporting rates of various online victimization harms, including their financial, emotional, and psychological effects, remain limited, especially concerning comparisons between older and younger citizens.

This study aims to contribute to these discussions by analyzing data from the European Commission Survey on Scams and Fraud Experienced by Consumers. The research examines whether older adults in Europe are more likely to experience consumer fraud, identifies the types of fraud more commonly affecting them, and compares the financial and non-financial impacts experienced by older adults with those of younger generations.

Materials and Methods

Based on a review of existing literature, this study formulated the following research questions:

  • Are older persons less likely to suffer consumer fraud compared to other age groups?

  • Are older persons less likely to suffer consumer fraud via online channels compared to other age groups?

  • What types of consumer fraud are older persons more likely to suffer compared to other age groups?

  • Does consumer fraud have a greater financial and non-financial impact on older persons compared to other age groups?

  • Does online consumer fraud have a greater financial and non-financial impact on older persons compared to other age groups?

The data used to address these questions originated from the "Scams and Fraud Experienced by Consumers" survey, conducted by Ipsos on behalf of the European Commission in 2019. This survey was carried out in all 28 EU Member States, as well as Iceland and Norway. To ensure consistency with the original Commission report, this study analyzed data from respondents within the 28 EU Member States, totaling 26,735 participants. In most countries, at least 1,000 respondents aged 18 or older were interviewed using Computer-Assisted Telephone Interviewing (CATI), with smaller sample sizes for Luxembourg, Malta, and Cyprus due to their smaller populations. Stratified random sampling was employed in each country to ensure representativeness regarding age, gender, and phone ownership. To further ensure representativeness, the sample was weighted using post-stratification and design weights, and population weighting adjusted the sample size proportionally to the eligible population. A specific weighting step was also applied for the subsample of fraud victims. The weighted samples provided with the dataset were utilized in this analysis.

The first research question examined whether a respondent had personally experienced any of nine types of scams or fraud in the preceding two years, related to purchasing goods or services either offline or online. These fraud types included: being tricked into costly subscriptions for free products; not receiving goods or services or receiving fake ones; fake invoices for unordered products; impersonation by legitimate organizations to obtain personal information; tech support scams; promises of gains for transferring money; fake event or travel tickets; threats for non-payment from fake organizations; and lottery or competition wins requiring a fee. For the second research question, the outcome variable focused on whether any of these scams or frauds were experienced through online channels, such as email, mobile messaging, online advertisements, or non-social media websites. For the third research question, the survey administrators grouped the nine scam types into three dummy-coded variables: buying scams, identity theft, and monetary fraud, resulting in three outcome variables corresponding to experience with each category.

For the fourth (any fraud) and fifth (online fraud) research questions, six outcome variables represented different negative impacts of a scam or fraud. Financial impact was initially an ordinal variable with five categories of total loss, which was then converted into a dichotomous variable indicating whether a financial loss occurred. The non-financial negative impacts were measured by five binary variables indicating whether the fraud caused the respondent to feel angry, irritated, embarrassed, or stressed, or had a negative effect on their physical health. The primary predictor variable of interest for each research question was the victim's age, categorized into groups: 18–34, 35–50, 51–64, and 65 and above. Several other factors, including gender, education level, financial situation, household composition (only adult or not), urban/rural residency, frequency of internet use, online shopping habits, exposure to fraud awareness campaigns, avoidance of suspicious links, use of anti-spam/antivirus software, and checking vendor credibility, were controlled for based on existing literature.

To answer the five research questions, the analysis began with a descriptive overview using chi-squared tests to identify potential relationships between age groups and outcome variables. Since this initial overview does not account for factors such as internet use, online shopping, or living alone, which might explain observed differences in rates among older consumers, the primary analytical strategy employed was generalized linear multilevel modeling. Multilevel modeling was chosen because fraud victimization rates varied significantly between countries, indicating that individuals within countries might not be independent. This approach allows for the analysis to account for clustered between-country differences. All statistical analyses were performed using R software with the lme4 package.

Results

The results section begins with a descriptive overview of the relationship between age group and the outcome variables from the five research questions. Overall, 55.5% of respondents in the full weighted sample reported experiencing at least one form of consumer scam or fraud in the previous two years. The percentage of respondents aged 65 or above who experienced fraud was lower than in other age groups. Experiencing online fraud in the previous two years was reported by 31.9% of all respondents, with older persons showing a rate of 17.7%, less than half the rate found in the two youngest age groups. Chi-squared tests indicated a statistically significant association between age and both general fraud and online fraud victimization. However, it is important to note that this descriptive analysis does not account for factors like internet use and online shopping, which might explain the observed differences for older persons.

Regarding victimization by different fraud types, the weighted rate for identity theft was 32.9%, monetary fraud was 38.8%, and buying scams was 22.6%. The age group patterns for these specific fraud types mirrored those for overall and online fraud: the 35–49 age group reported the highest prevalence in each category, while the 65+ age group had the lowest rates. For identity theft, however, the difference was less than five percent. When examining the financial impact among consumers who experienced fraud, most did not suffer any financial loss. Of those who did, most lost less than €500, with only about 1% losing over €2000. Older citizens appeared to have lower rates of small financial losses than other age groups, but the rates of higher financial losses were comparable. While a chi-square test indicated a statistical difference, the percentage differences between age groups were inconclusive. Similar patterns for financial losses were observed for online fraud, though older adults showed potentially higher rates for losses in the €50–499 range, and the highest rates for losses over €2000, though percentage differences remained inconclusive.

In terms of non-financial consequences from fraud and scams, reported prevalences varied: the majority of victims reported feeling angry (55.6%) or irritated (68.5%), while less than a third felt stressed (30.4%), 15.7% experienced embarrassment, and 6.2% suffered negative effects on their physical health. The age group of 65 and above appeared to suffer non-financial impacts from fraud and scams at a greater rate than other groups, reporting the highest rates of anger, irritation, embarrassment, and negative physical consequences. Chi-square tests indicated a statistical association between age group and these outcome variables, but not for stress. The prevalence of all five types of reported non-financial consequences was slightly lower for online consumer fraud and scams. However, the pattern of greater non-financial impact for older persons was again observed and supported by chi-square tests. For online fraud, respondents aged 65 and over reported the highest rate for anger, embarrassment, and physical impact, and the second highest rate for irritation and stress.

Following the descriptive overview, the analysis proceeded with multilevel models that account for other predictor variables. A small proportion of observations were excluded due to missing data, but this removal was deemed unlikely to affect the analysis. When controlling for other factors, the three age groups under 65 years old were found to be less likely to suffer fraud via any channel than their older counterparts. The largest difference was with the 18–34 age group, associated with 34% lower odds of experiencing fraud. This finding contrasts with the descriptive results that showed lower prevalence for the 65 and over group, suggesting that controlling for internet use and online shopping inverted the effect. The models also showed that the three younger age groups were more likely to suffer online fraud than older adults, noting that the online fraud analysis excluded respondents who never use the internet, which is more common among older adults. Other factors found to explain fraud victimization included males suffering at greater rates, and frequent internet use or online shopping increasing the likelihood of fraud generally and online fraud specifically. Results for education, financial situation, urban/rural areas, and protection measures were inconsistent.

Multilevel models also estimated correlations between identity theft, monetary fraud, and buying scams with the predictor variables. Respondents aged 65 and over were more likely to suffer identity theft, with the greatest difference compared to the 18–34 age group, who were 40% less likely to report it. Older citizens also showed higher odds of monetary fraud compared to those aged 18–34, though no significant relationship was found with other age groups. Conversely, the 35–49 age group was more likely to experience buying scams than the oldest group. Consistent findings across all fraud categories included males being more likely victims and more frequent internet activity positively predicting victimization. Respondents in an "easy" financial situation had lower odds of suffering all three types of fraud. Regarding the financial impact of fraud, older persons who experienced fraud were less likely to suffer financial consequences. The odds of suffering a monetary loss from any fraud were 1.86 times greater for the 18–34 age group, and 1.58 times greater for online fraud for that age group. However, converting the financial impact outcome variable to a dichotomous variable limited further analysis into higher value losses.

Finally, the multilevel models for emotional, psychological, and physical effects of experiencing fraud provided strong evidence that younger people were less likely to suffer these negative consequences than individuals aged 65 and over. When other factors were held constant, all three younger age groups experienced less anger, irritation, and embarrassment than older persons, while the youngest were less likely to be stressed, and the youngest two groups significantly less likely to experience negative impacts on their physical health. Some reductions in odds were substantial, such as the youngest age group being 52% less likely to be angry and 46% less likely to suffer negative physical health consequences. Males were less likely to feel angry, irritated, stressed, or have negative physical effects than females, though the association with embarrassment was not significant. Victims' financial situation was particularly relevant, with those who easily made ends meet experiencing fewer non-financial impacts. Experiencing a financial loss also strongly predicted non-financial consequences. Similar strong indications of higher impact for the oldest age group were found for online consumer fraud consequences, with younger age groups less likely to experience anger, irritation, embarrassment, stress, and negative physical effects than seniors.

Discussion

This study aimed to address five questions concerning consumer fraud victimization among older citizens and its financial and non-financial impacts. The findings contribute to practical and theoretical discussions about economic crime targeting older adults in digital society.

Initially, older persons' online routines appeared to act as a protective factor against fraud, as they exhibited lower overall consumer fraud prevalence rates due to less frequent internet use and online shopping. This aligns with previous research highlighting the relationship between purchasing behavior and consumer fraud. However, when controlling for internet use and online purchasing frequency, senior citizens were found to be more likely to be victimized by general fraud. This is particularly relevant in the post-pandemic context, where internet activities are continuously increasing among older citizens, suggesting that lower online routine activities may not remain a protective factor in the near future. Further research is necessary to update these findings given the digital acceleration spurred by the pandemic. It is also important to note that even after controlling for internet use and purchasing, younger individuals were still more likely to experience online fraud, indicating a need for more extensive measurement and analysis of online routine activities and related risky online behaviors to fully understand predictive factors for consumer fraud victimization.

Second, frauds involving identity deception were found to be particularly relevant for older persons, even when other factors were controlled. These include attacks where offenders impersonate legitimate organizations to obtain sensitive information or "tech support scams" where fraudsters claim a device problem and offer to fix it for a fee. The substantial differences in odds ratios between age groups, consistent with previous studies, suggest that offenders might specifically design these attacks to exploit perceived technological insecurities or a greater willingness to trust authorities among older victims. This understanding of specific fraud typologies can inform the development of targeted awareness and prevention campaigns for senior citizens. Institutions responsible for such programs should be aware of the most relevant threats faced by older citizens and monitor how these threats evolve. Prevention programs for seniors should include materials that enable them to verify the legitimacy of contacts claiming to represent recognized organizations, and this information should be disseminated through a variety of channels to reach all segments of the 65 and above demographic group.

Finally, one of the most significant conclusions of this study is that all non-financial consequences of fraud are greater for older persons, despite their being less likely to suffer an economic loss. This finding resonates with prior research on victim blaming and fear of incompetence in digital society. Earlier studies have shown that older adults, even victims themselves, sometimes use terms like "greedy," "gullible," or "naïve" to describe fraud victims, thereby attributing some responsibility for their victimization. Such discourses can exacerbate feelings of anger or embarrassment, as observed in this study. Additionally, research indicates that older persons sometimes fear that family and friends will perceive them as incapable of managing their personal affairs in the digital realm after experiencing fraud, potentially leading to concerns about losing control over their finances. These types of concerns can undoubtedly contribute to the negative emotional and psychological impacts of consumer fraud. Furthermore, older citizens generally have poorer physical health, making them more susceptible to emotional and psychological effects of fraud developing into or worsening existing physical issues, which may explain the greater likelihood of negative physical effects among those aged 65 or over.

A clear practical implication of these findings on the impact of consumer fraud and scams is that interventions with older fraud victims should extend beyond recovering funds to focus on their well-being and social connections. Programs should integrate psychological guidance to help older consumers manage the emotional reactions that commonly follow consumer fraud. While various examples of effective support services for fraud victims exist globally, it remains unclear whether the needs of fraud victims are adequately addressed in all European countries. Research suggests that fraud victims are often dissatisfied with the response received from law enforcement, banking, and insurance companies, emphasizing the importance of training professionals who work with older persons. Given the widespread nature of fraud victimization in digital society, it is crucial for countries to examine victims' experiences with fraud responses and explore avenues for improvement.

Conclusions and Limitations

This study found that the 65 and over age group experiences consumer fraud at a lower percentage rate than younger age groups, a pattern consistent across all fraud types, online fraud, identity theft, monetary fraud, and buying scams. However, when controlling for the frequency of internet use and online purchasing, older citizens were found to have greater odds of experiencing general consumer fraud and identity fraud, but lower odds of online fraud. The study also concludes that while older persons are less likely to suffer a financial impact from consumer fraud victimization, they are more likely to experience all non-financial impacts measured, including anger, embarrassment, and negative effects on their physical health.

As with all studies based on observational data obtained via cross-sectional surveys, certain limitations are relevant for interpreting the results and guiding future research. For instance, inconsistencies observed regarding protective measures may be due to these variables being linked to less frequent internet use, or perhaps individuals who engage in these practices more frequently are better at detecting fraudulent attempts than those who do not. In any case, this highlights the difficulty of using cross-sectional survey data to evaluate the efficacy of cybercrime prevention mechanisms. To further understand fraud against older persons, future studies should aim to analyze individual countries in greater depth, using larger sample sizes and including a wider range of questions on online routine activities and the diverse consequences of victimization. An important area for future research is examining the positive and negative individual behavioral responses of older citizens to victimization in digital society and how these responses impact digitally active citizens.

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Abstract

The European population is aging, which means more people aged sixty-five and over are at risk of financial exploitation. However, there is a lack of consensus regarding whether older persons are at greater risk of fraud than younger counterparts due to physical, economic, and social factors or, rather, whether they are slightly protected from fraud in the digital era due to less frequent online activity. Moreover, little is known about the financial, emotional, psychological, and physical impacts of fraud experiences amongst older generations in digital society. We employ multilevel modelling on a sample of EU citizens (n = 26,735) to analyze these issues. The results show that, holding other factors constant, older adults are more likely to suffer fraud in general, but not fraud via online channels. Identity theft in which the offender attempts to trick the victim by impersonating a reputable organization is found to be particularly relevant for citizens aged sixty-five and above. Older persons are less likely to suffer a financial impact but more likely to experience anger, irritation, embarrassment, and negative impacts on their physical health from fraud in general as well as from online fraud. Many organizations aim to help protect older adults from financial crime and its impacts; thus, the results emphasize the need to understand particular fraud categories suffered by older generations and to design support programs that fully take into account the non-financial impacts of this crime.

1. Introduction

Population aging is expected to be a major trend in the 21st century. For example, longer life expectancies and lower birth rates mean that the percentage of the European Union population aged 65 and older is predicted to grow from 20% in 2019 to 30% in 2070. Those over 80 years old are expected to more than double. These population changes will likely lead to an increase in older people who experience financial fraud. For this study, older adults are defined as individuals aged 65 and over, following the European Commission's definition. Many sources have already noted that senior citizens are especially vulnerable to fraud, which highlights the need to better understand this issue and how to prevent it.

Despite how common fraud is among older adults, it is still unclear if they are at a higher risk compared to other age groups. On one hand, some research shows increased vulnerability due to physical, financial, and social factors. Physically, a decline in thinking abilities because of brain changes has been linked to being overly trusting and making poorer financial decisions, increasing the risk of fraud. It is also generally accepted that older generations are less skilled with technology than younger ones, and this lack of tech knowledge has been linked to a higher risk of online fraud. Financially, older people's wealth and assets make them attractive targets for fraudsters. The greater personal wealth built up over a lifetime increases the likelihood of being targeted compared to younger generations. Lastly, socially, being isolated can make older people easier to manipulate and less aware of potential fraud risks. On the other hand, studies have shown that most fraud now occurs online, and senior citizens are thought to be at a lower risk of online financial fraud because they are less active on the internet. This idea is supported by research showing that using the internet and shopping online are linked to more online fraud targeting.

However, internet use among older adults is also increasing. According to Eurostat, between 2010 and 2019, the percentage of EU residents aged 65 to 74 who had used the internet in the previous three months rose from 26% to 60%. The number making online purchases grew from 8% to 21%. Eurostat does not publish EU-wide data for those 75 and older, but for example, in Spain, internet use for this age group increased from 3% to 29% between 2010 and 2019, and online purchases rose from less than 1% to 5%. The recent increases in both population aging and internet use by older people match the overall rise in online fraud in several countries. This further emphasizes the need for more research into fraud against senior citizens in today's digital society. One point to consider is that "fraud" is a very broad term. To better understand the problem and create effective ways to reduce its occurrence and impact, it is important to be as specific as possible. As Cross points out, "it may be important to note the different types of fraud that exist and how this may differ based on the variable of age." Cross mentions studies that focus on specific scam types, such as telemarketing, investment, lottery, or computer support schemes, and find these can affect senior citizens more often. A study conducted during COVID-19 showed how relevant tech support scams are for older people.

In addition to how common and what types of fraud older people face, the effects of being a victim have also been studied by researchers. Regarding financial impact on older citizens, the findings are not clear. For instance, one study found that older people's losses during the pandemic were greater than those of younger generations, while another found age mattered for banking fraud but not for identity theft or credit card fraud. Beyond money problems, fraud has been shown to cause psychological effects, mental and physical health issues, damage a person’s reputation, and lead to positive and negative changes in behavior. For older citizens, research shows that their health and well-being can be affected even without a financial loss. There is also a strong tendency to blame victims in relation to online fraud against seniors, which can increase feelings of embarrassment or worsen negative impacts on their well-being. Nevertheless, despite the growing number of studies on the effects of fraud on older adults, it was recently concluded that for many types of online victimization, "We know little about how common these harms are and how often they are reported among older citizens, nor about their financial, emotional, psychological, and other impacts." Furthermore, there has been little effort to compare the effects between older and younger citizens, which could help guide prevention efforts.

Therefore, this study aims to add to these discussions by analyzing data from a European Commission survey on scams and fraud. The goal is to see if older adults in Europe are more likely to experience consumer fraud, to identify the types of fraud older adults are more likely to suffer, and to compare the financial and non-financial effects on older adults versus younger generations.

2. Materials and Methods

Based on the existing research, the goals mentioned above led to the following research questions:

  • Compared to other age groups, are older persons less likely to experience consumer fraud?

  • Compared to other age groups, are older persons less likely to experience consumer fraud through online channels?

  • Compared to other age groups, what types of consumer fraud are older persons more likely to suffer?

  • Compared to other age groups, does consumer fraud have a greater financial and non-financial impact on older persons?

  • Compared to other age groups, does online consumer fraud have a greater financial and non-financial impact on older persons?

The data used to answer these questions comes from the "Scams and Fraud Experienced by Consumers" survey. Ipsos conducted this survey for the European Commission in 2019 across the 28 EU Member States, as well as Iceland and Norway. To be consistent with the original Commission report, this study analyzes data from respondents in the 28 EU Member States (26,735 people). In each country, at least 1,000 respondents aged 18 or over were interviewed by telephone using computer assistance, except for Luxembourg, Malta, and Cyprus, which had a minimum sample size of 500 due to their smaller populations. A specific type of random sampling was used in each country to get a sample that represented the population in terms of age, gender, and phone ownership. To ensure this representation, the sample was adjusted using a special weighting method that included age, gender, phone ownership, and a design weight. Population weighting was then applied so that the adjusted sample size matched the size of the eligible population. The target population figures were based on Eurostat and Eurobarometer data. For respondents who had experienced more than one type of fraud, a "least filled" method was used, meaning they were asked about the fraud for which the administrators had the fewest answers at the time of the interview, rather than their last fraud experience. To correct the proportions and profiles, another weighting step was applied for the group of fraud victims. The survey administrators made these weights available with the data set, and the adjusted samples are used in this analysis.

The main thing measured for Research Question 1 was whether the respondent had personally experienced any of nine types of scams or fraud in the previous two years when buying goods or services, either offline or online. As set out in the survey questionnaire, the nine types of fraud were:

  • Ordering free or cheap products or services, but being tricked into a costly monthly subscription.

  • Buying what seemed like a good deal, but never receiving the goods/services or finding them fake or non-existent.

  • Receiving a fake invoice for products not ordered, with a request to pay.

  • Being contacted (by phone, in person, email, or other means) by someone pretending to be from a legitimate organization (like a bank, phone company, or government) and asked to provide or confirm personal information.

  • Being approached (by phone, in person, email, or other means) or accessing a website and being told about a computer or internet problem, then asked for personal and bank/credit card details to solve it.

  • Being promised a good, service, rebate, or significant investment gain if money was transferred or invested.

  • Buying tickets for an event, concert, or travel, but finding the tickets were not real or never received.

  • Being contacted by someone pretending to be from a legitimate organization (like a bank, internet provider, or government) who claimed there were account problems or other documentation issues and threatened harm if payment was not made to fix the problem.

  • Receiving a notification of a lottery or competition win but being told a fee or product purchase was needed to collect the prize.

For Research Question 2, the main thing measured was whether the respondent experienced any of the previous scams or frauds through online channels, such as email, mobile messaging (like WhatsApp or Facebook messenger), an online advertisement on social media, a blog or forum, or a non-social media website. The survey administrators grouped the nine scam and fraud types into three categories: buying scams (types 1–3), identity theft (types 4, 5), and monetary fraud (types 6–9). Therefore, Research Question 3 had three main things measured, corresponding to whether the respondent had experienced fraud from each of these three categories.

For Research Question 4 (any fraud) and Research Question 5 (online fraud), there were six main things measured, corresponding to different negative effects from a scam or fraud. First, the financial impact was measured by a variable with five categories of total money lost: €0, less than €50, more than €50 but less than €500, more than €500 but less than €2000, and more than €2000. To make the analysis easier, this was changed into a yes/no variable for whether fraud victims lost money or not. The non-financial negative impacts were measured by five yes/no variables for whether the fraud made the respondent angry, irritated, embarrassed, or stressed, or had a negative effect on their physical health. For each research question, the main variable of interest was the victim's age, which was categorized into groups: 18–34, 35–50, 51–64, and 65 and above. Additionally, when analyzing each question, other factors from existing research were considered, including gender, education level (low, medium, or high), financial situation (easy or difficult), whether the respondent was the only adult in their household, whether they lived in a rural or urban area, internet use for personal reasons (daily, weekly, less than weekly, never), online shopping habits, whether they had seen any fraud awareness campaigns, whether they avoided clicking suspicious links, whether they installed anti-spam or antivirus software, and whether they checked vendor credibility. The general statistics for these factors are in Table 1.

Table 1. Predictor variables in weighted sample.

To answer the five questions, the study began with a general overview using chi-squared tests to find possible connections between age group and the outcomes. Since this first overview did not consider factors like internet use, online shopping, or living alone, which might explain different rates for older consumers, the main analytical method used was generalized linear multilevel modeling. This type of modeling was used because fraud victimization rates found by the survey differed between countries. For example, Denmark, Ireland, and the United Kingdom had the highest rates of scams and fraud (69%, 68%, and 67%, respectively), while Hungary, Cyprus, and Bulgaria had the lowest (28%, 26%, and 17%). This suggests that individuals within countries are not independent, and multilevel modeling allows for these differences between countries to be considered in the analysis, making it better than multiple regression. All statistical analysis was done using R software.

3. Results

This section begins with a general overview of the relationship between age group and the outcomes from the five research questions. First, as shown in Table 2, 55.5% of respondents in the full adjusted sample had experienced at least one form of consumer scam or fraud in the previous two years. However, there was some difference between age groups, particularly that the percentage of respondents aged 65 or above who experienced fraud was lower than the other age groups. Experiencing fraud through an online channel in the previous two years was reported by 31.9% of all respondents. The rate for older persons was 17.7%, which is less than half the online fraud rate found in the two youngest age groups. Statistical tests indicated a connection between age and fraud, and age and online fraud victimization. However, this general overview does not consider factors like internet use and online shopping, which might explain the different rates found for older persons. These factors will be addressed in the multilevel models presented later.

Table 2. Percentage of consumer fraud and online fraud victimization in weighted sample.

Regarding victimization by different fraud types, Table 3 shows that the adjusted rate of identity theft was 32.9%, monetary fraud was 38.8%, and buying scams were 22.6%. The patterns across age groups were similar to overall fraud and online fraud: the 35–49 age group experienced the highest rates in each fraud category, while the 65+ age group had the lowest rate. However, for identity theft, the difference was less than five percent.

Table 3. Percentage of victimization of different fraud types in weighted sample.

Table 4 shows that most consumers in the sample who experienced fraud did not suffer any financial loss. Also, most of those who did lose money lost less than €500, and only about 1% of victims lost more than €2,000. For older citizens, it appears that rates of small financial losses are lower than in other age groups, but rates of higher financial losses are similar. A statistical test found a significant difference between the reported and expected values, but the percentage differences between age groups were not conclusive.

Table 4. Percentage of financial losses in weighted sample.

The overall rates of financial losses for respondents who experienced online fraud were similar to those for fraud in general, as shown in Table 5. However, there may be some differences concerning age groups, as older adults had the highest rate of respondents who lost €50–€499, the second highest rate for losses of €500–€1999, and the highest rate for losses over €2,000. Still, the percentage differences compared to other age groups were not conclusive.

Table 5. Percentage of financial losses from online fraud in weighted sample.

In terms of non-financial consequences from fraud and scams, the overall numbers in Table 6 varied: most victims reported feeling angry (55.6%) or irritated (68.5%), slightly less than a third felt stressed (30.4%), while 15.7% felt embarrassed, and 6.2% had some negative effect on their physical health. The age group of 65 and above seemed to suffer non-financial impacts from fraud and scams more often than the others. This group reported the highest rates of anger, irritation, embarrassment, and negative physical effects. Statistical tests indicated a connection between age group and these outcomes, but not for stress.

Table 6. Percentage of non-financial impact in weighted sample.

Finally, the occurrence of all five types of reported non-financial consequences was slightly lower for online consumer fraud and scams, as seen in Table 7. However, the pattern of greater non-financial impact for older persons was again identified and supported by statistical tests. For online fraud, respondents aged 65 and over reported the highest rate for three types of effects (anger, embarrassment, physical impact) and the second highest rate for the other two (irritation, stress).

Table 7. Percentage of non-financial impact from online fraud in weighted sample.

3.1. Multilevel Modelling Results

After providing a general overview of the relationship between age, victimization, and impact, this section now presents the results of modeling this relationship while considering other influencing factors discussed earlier. It is noted that a small number of observations had to be removed from the analysis due to missing data or answers like "don’t know" or "other" to important questions such as internet use or gender. Since the removed observations were less than two percent of the total sample, the analysis should still effectively answer the research questions.

First, Table 8 details the results for the multilevel model where the outcomes were whether the survey respondent reported experiencing any consumer fraud or scam in the previous two years, or an online consumer fraud or scam. As observed, when other factors were kept the same, the three age groups under 65 were less likely to suffer fraud through any channel than their older counterparts. The largest difference was with the 18–34 age group, which had 34% lower odds of experiencing fraud. This differs from the general findings that showed lower rates for the 65 and over group. It appears this reversal is due to controlling for internet use and online shopping, as the odds are higher or not significant if these two variables are removed from the analysis. Table 8 also shows how the three younger age groups are more likely to experience online fraud than older adults. The sample used to analyze online fraud does not include respondents who never use the internet, which is more common among older adults. These findings will be discussed in relation to routine activities theory in the discussion section.

Table 8. Odds ratios and 95% CI for fraud and online fraud victimization.

In addition to age, the model estimates that other factors can explain the experience of fraud. Notably, males are found to suffer consumer fraud, both offline and online, at higher rates. Also, using the internet or shopping online more often is linked to an increased likelihood of general fraud and specifically online fraud. For instance, the chances of experiencing consumer fraud are about 65% lower for those who never shop online compared to those who shop online every month. There were no consistent results for education, financial situation, or whether respondents lived in a rural or urban area. Results for protection measures were also inconsistent: not clicking on links, not using antivirus, and not checking vendor identities appeared linked to lower victimization, while reading terms and conditions was linked to higher rates. No issues with multicollinearity were found in these multilevel models or in any later models. The country variable, used for grouping in the multi-level analysis, showed a moderate correlation (0.05) in both models in Table 8.

Table 9 details the results for the multilevel models that estimate the connection between identity theft, monetary fraud, and buying scams and the influencing factors. In several cases, age was again found to be related to being a victim. For identity theft, respondents aged 65 and over were more likely to suffer this type of fraud. The biggest difference in odds was compared to those aged 18–34, who were 40% less likely to report experiencing fraud. Older citizens were also linked to higher odds of monetary fraud compared to people aged 18–34, but no significant relationship was found for the other age groups. On the other hand, the 35–49 age group was more likely to experience buying scams than the oldest group, though the findings were not significant for people aged 18–34 and 50–64. For all fraud categories, evidence showed that males were more likely victims and that more frequent internet activity predicted victimization. All three models estimated that respondents in an "easy" financial situation had lower odds of suffering fraud. The odds of the three types of fraud were also lower for people who used the internet and shopped online less frequently. The variables related to protection measures again showed results that did not allow for clear conclusions.

Table 9. Odds ratio and 95% CI for identity theft, monetary fraud, and buy scams.

Regarding the financial impact of fraud, it appears that older persons who have experienced fraud are less likely to suffer financial consequences, as detailed in Table 10. The odds of losing money from fraud through any channel are 1.86 times greater for people in the 18–34 age group, and 1.58 times greater for that age group regarding online fraud. However, it should be noted that to estimate a multilevel model for the relationship between financial impact and age, the outcome variable had to be changed to a yes/no variable for financial impact. This unfortunately means the study could not explore whether older citizens in Europe are more likely to suffer higher value losses, as suggested by the general statistics.

Table 10. Odds ratios and 95% CI for financial impact from fraud and online fraud victimization.

Regarding demographic factors, higher education levels were linked to suffering a financial impact, and in terms of activities, using the internet less than daily was also associated with an increased likelihood of financial losses. There also seemed to be a connection between economic consequences and not avoiding suspicious links and only sometimes using antivirus, compared to always taking these precautions.

Table 11 displays the results of the multilevel models for the emotional, psychological, and physical effects of experiencing fraud. In this area, strong evidence was found that younger people are less likely to suffer these negative consequences than people aged 65 and over. Holding other factors constant, all three younger age groups experienced less anger, irritation, and embarrassment than older persons. The youngest group was less likely to be stressed, and the two youngest groups were significantly less likely to experience negative physical health impacts due to fraud. Some of the reductions in odds were quite large; for example, the youngest age group was 52% less likely to be angry and 46% less likely to suffer negative physical health consequences. The models also estimated that males were less likely to feel angry, irritated, stressed, or have negative physical effects than females, but the connection regarding embarrassment was not significant. Furthermore, the victim's financial situation appeared particularly relevant, as respondents who easily manage their finances each month suffered fewer non-financial impacts from fraud. The other factor with clear consistent results was the financial impact of fraud; as expected, victims who actually lost money had a higher likelihood of non-financial consequences. The correlation within countries was low for some of these models, such as for physical effects (0.02).

Table 11. Odds ratios and 95% CI for non-financial effects of fraud (n = 12,519).

In Table 12, the results of the multilevel models for the consequences of online consumer fraud are shown. Again, strong signs of a higher impact of fraud and scams for the oldest age group compared to the other three groups were found. The younger age groups were less likely to experience anger, irritation, embarrassment, stress, and negative physical effects than seniors. For online fraud, males were less likely to feel angry, irritated, and stressed, but findings were not significant for embarrassment and physical consequences. Once more, respondents who found their financial situation easier were linked to a lower likelihood of negative outcomes. Finally, experiencing a financial loss from the fraud had a large positive effect and was thus a strong predictor of non-financial impact. The correlation within countries was high for some of these models, for example, for irritation (0.08).

Table 12. Odds ratios and 95% CI for non-financial effects of online fraud (n = 7061).

4. Discussion

This study aimed to answer five questions about older citizens' experiences with consumer fraud and its financial and non-financial effects. In doing so, the findings have added to practical and theoretical discussions about financial crimes against older adults in today's digital world.

First, as noted in the introduction, there is no clear agreement in previous research about how common financial fraud is among older adults compared to other age groups, and these results add to that debate. On one hand, it appears that older persons' online activities may help protect them from fraud. This is because the study found they experience lower overall consumer fraud rates due to less internet use and online shopping. This aligns with earlier research on consumer fraud, which highlights the link between shopping behavior and consumer fraud. However, when the study adjusted for how often people use the internet and shop online, senior citizens were found to be more likely to be victims of general fraud. This is important in a post-COVID world, as older citizens are using the internet more and more, meaning less online activity might not protect them as much in the future. More research is needed to update these findings after the rapid increase in digital use caused by the pandemic. However, it should also be noted that even when controlling for internet use and shopping, younger people were still more likely to experience online fraud. Therefore, more detailed measurement and analysis of online activities are needed to understand factors that might predict consumer fraud, such as risky online behaviors.

Second, fraud and scams involving identity deception (where the offender pretends to be someone else) are especially relevant for older persons when other factors are considered. This includes attacks where the fraudster claims to be from a legitimate organization, like a government body, to get sensitive information from the victim. It also includes "tech support scams" where fraudsters pretend to be from a legitimate technology company, claiming there's a problem with the victim's device that they can fix for a fee. The statistical odds show significant differences between age groups, and similar results have been found in previous studies. However, it should be noted that the basic percentage rates were not clear on this point. It has been suggested that offenders specifically create these types of attacks for older victims, for example, by taking advantage of their lack of confidence with technology or their tendency to trust official groups more. This finding about specific types of fraud can be useful for designing awareness and prevention campaigns aimed at senior citizens. Organizations responsible for programs protecting older citizens should be aware of the most relevant threats they face and monitor how these threats change over time. In this sense, the findings indicate it is important to consider attacks that use a mix of methods, such as landline telephones and computers, or SMS and fake websites. Similarly, when raising awareness about tricking people ("social engineering") and how to respond when in doubt, programs for senior citizens should include information that helps them check if people who contact them, supposedly from recognized organizations, are truly legitimate. To ensure this information reaches everyone, prevention programs should use many different ways to reach all parts of the 65 and over age group.

Finally, one of the most important conclusions of this study is that all non-financial effects of fraud are greater for older persons, even though they are less likely to lose money. This connects to previous research on blaming victims and the fear of not being capable in digital society. Earlier studies have explored how older adults, even if they are fraud victims themselves, often use labels like "greedy," "gullible," or "naïve" to describe those who are victimized by fraudsters. In this way, they assign some responsibility for the victimization. These attitudes may worsen the feelings of anger or embarrassment found in this study. Furthermore, research has shown that older persons sometimes worry that their family and friends will see them as unable to manage their personal affairs in digital society after experiencing fraud. For example, they might worry that others will think they should not have full control of their own money. It is easy to imagine how these types of concerns can add to the negative emotional and psychological effects of consumer fraud. Relatedly, older citizens are generally in poorer physical health, so the emotional and psychological effects of fraud are more likely to develop into or worsen existing physical issues. This may explain why the study found a greater likelihood of negative physical effects from fraud for those aged 65 or over.

A clear practical implication of these findings on the impact of consumer fraud and scams is that support efforts for older fraud victims should focus not only on getting money back but also on their well-being and social connections. As Segal et al. state, "programs should include psychological guidance that would help older consumers deal with the emotional reactions that commonly follow consumer fraud." There are various examples of good support services for fraud victims worldwide. However, these are often specialized services, and it is unclear whether the needs of fraud victims are properly addressed in European countries like Spain, where the authors of this study are based and where the response mainly comes from police or financial institutions. Research suggests that fraud victims are often unhappy with the response they receive from the police or banking and insurance companies, and the importance of training professionals who work with older persons has been noted. Unfortunately, the issue of responses to fraud has only been examined in a very limited number of countries. Given how widespread fraud victimization is in today's digital society, it seems important for European countries to also explore how victims experience responses to fraud and how these responses can be improved.

5. Conclusions and Limitations

This study finds that the 65 and over age group experiences consumer fraud at a lower percentage rate than younger age groups. This finding applies to all fraud, online fraud, as well as identity theft, monetary fraud, and buying scams. However, when the frequency of internet use and online purchasing are considered, older citizens are found to have higher chances of experiencing consumer fraud in general and identity fraud, but lower chances of fraud through online channels. The study also finds that while older persons are less likely to suffer a financial loss from consumer fraud, they are more likely to suffer all non-financial impacts measured, such as anger, embarrassment, and negative effects on their physical health.

As with all studies based on observed data from surveys taken at one point in time, there are limitations that are important for interpreting the results and encouraging future research on the topic. For example, the inconsistencies found regarding protective measures might be because these variables are related to using the internet less often, or it could be that people who take these measures more often are better at spotting fraudulent attempts than those who do not. In any case, it highlights how difficult it is to use single-time survey data to evaluate how well cybercrime prevention methods work, as seen in previous research. To better understand fraud against older persons, future studies should aim to analyze individual countries in more detail with larger groups of participants and include a wider range of questions on daily online activities and the effects of being a victim. An important area for future research is the positive and negative ways older citizens react to being victims in digital society, and how these reactions affect digitally active citizens.### 1. Introduction

Population aging is expected to be a major trend in the 21st century. For example, longer life expectancies and lower birth rates mean that the percentage of the European Union population aged 65 and older is predicted to grow from 20% in 2019 to 30% in 2070. Those over 80 years old are expected to more than double. These population changes will likely lead to an increase in older people who experience financial fraud. For this study, older adults are defined as individuals aged 65 and over, following the European Commission's definition. Many sources have already noted that senior citizens are especially vulnerable to fraud, which highlights the need to better understand this issue and how to prevent it.

Despite how common fraud is among older adults, it is still unclear if they are at a higher risk compared to other age groups. On one hand, some research shows increased vulnerability due to physical, financial, and social factors. Physically, a decline in thinking abilities because of brain changes has been linked to being overly trusting and making poorer financial decisions, increasing the risk of fraud. It is also generally accepted that older generations are less skilled with technology than younger ones, and this lack of tech knowledge has been linked to a higher risk of online fraud. Financially, older people's wealth and assets make them attractive targets for fraudsters. The greater personal wealth built up over a lifetime increases the likelihood of being targeted compared to younger generations. Lastly, socially, being isolated can make older people easier to manipulate and less aware of potential fraud risks. On the other hand, studies have shown that most fraud now occurs online, and senior citizens are thought to be at a lower risk of online financial fraud because they are less active on the internet. This idea is supported by research showing that using the internet and shopping online are linked to more online fraud targeting.

However, internet use among older adults is also increasing. According to Eurostat, between 2010 and 2019, the percentage of EU residents aged 65 to 74 who had used the internet in the previous three months rose from 26% to 60%. The number making online purchases grew from 8% to 21%. Eurostat does not publish EU-wide data for those 75 and older, but for example, in Spain, internet use for this age group increased from 3% to 29% between 2010 and 2019, and online purchases rose from less than 1% to 5%. The recent increases in both population aging and internet use by older people match the overall rise in online fraud in several countries. This further emphasizes the need for more research into fraud against senior citizens in today's digital society. One point to consider is that "fraud" is a very broad term. To better understand the problem and create effective ways to reduce its occurrence and impact, it is important to be as specific as possible. As Cross points out, "it may be important to note the different types of fraud that exist and how this may differ based on the variable of age." Cross mentions studies that focus on specific scam types, such as telemarketing, investment, lottery, or computer support schemes, and find these can affect senior citizens more often. A study conducted during COVID-19 showed how relevant tech support scams are for older people.

In addition to how common and what types of fraud older people face, the effects of being a victim have also been studied by researchers. Regarding financial impact on older citizens, the findings are not clear. For instance, one study found that older people's losses during the pandemic were greater than those of younger generations, while another found age mattered for banking fraud but not for identity theft or credit card fraud. Beyond money problems, fraud has been shown to cause psychological effects, mental and physical health issues, damage a person’s reputation, and lead to positive and negative changes in behavior. For older citizens, research shows that their health and well-being can be affected even without a financial loss. There is also a strong tendency to blame victims in relation to online fraud against seniors, which can increase feelings of embarrassment or worsen negative impacts on their well-being. Nevertheless, despite the growing number of studies on the effects of fraud on older adults, it was recently concluded that for many types of online victimization, "We know little about how common these harms are and how often they are reported among older citizens, nor about their financial, emotional, psychological, and other impacts." Furthermore, there has been little effort to compare the effects between older and younger citizens, which could help guide prevention efforts.

Therefore, this study aims to add to these discussions by analyzing data from a European Commission survey on scams and fraud. The goal is to see if older adults in Europe are more likely to experience consumer fraud, to identify the types of fraud older adults are more likely to suffer, and to compare the financial and non-financial effects on older adults versus younger generations.

2. Materials and Methods

Based on the existing research, the goals mentioned above led to the following research questions:

  • Compared to other age groups, are older persons less likely to experience consumer fraud?

  • Compared to other age groups, are older persons less likely to experience consumer fraud through online channels?

  • Compared to other age groups, what types of consumer fraud are older persons more likely to suffer?

  • Compared to other age groups, does consumer fraud have a greater financial and non-financial impact on older persons?

  • Compared to other age groups, does online consumer fraud have a greater financial and non-financial impact on older persons?

The data used to answer these questions comes from the "Scams and Fraud Experienced by Consumers" survey. Ipsos conducted this survey for the European Commission in 2019 across the 28 EU Member States, as well as Iceland and Norway. To be consistent with the original Commission report, this study analyzes data from respondents in the 28 EU Member States (26,735 people). In each country, at least 1,000 respondents aged 18 or over were interviewed by telephone using computer assistance, except for Luxembourg, Malta, and Cyprus, which had a minimum sample size of 500 due to their smaller populations. A specific type of random sampling was used in each country to get a sample that represented the population in terms of age, gender, and phone ownership. To ensure this representation, the sample was adjusted using a special weighting method that included age, gender, phone ownership, and a design weight. Population weighting was then applied so that the adjusted sample size matched the size of the eligible population. The target population figures were based on Eurostat and Eurobarometer data. For respondents who had experienced more than one type of fraud, a "least filled" method was used, meaning they were asked about the fraud for which the administrators had the fewest answers at the time of the interview, rather than their last fraud experience. To correct the proportions and profiles, another weighting step was applied for the group of fraud victims. The survey administrators made these weights available with the data set, and the adjusted samples are used in this analysis.

The main thing measured for Research Question 1 was whether the respondent had personally experienced any of nine types of scams or fraud in the previous two years when buying goods or services, either offline or online. As set out in the survey questionnaire, the nine types of fraud were: ordering free or cheap products but being tricked into costly subscriptions; buying goods or services that were never received or were fake; receiving fake invoices for unordered products; being contacted by someone pretending to be from a legitimate organization to get personal information; being told about a computer or internet problem and asked for personal details or bank information to solve it; being promised gains if money was transferred or invested; buying fake or undelivered event/travel tickets; being threatened by someone posing as a legitimate organization demanding payment for account issues; or being notified of a lottery win but required to pay a fee or buy a product to collect the prize.

For Research Question 2, the main thing measured was whether the respondent experienced any of the previous scams or frauds through online channels, such as email, mobile messaging (like WhatsApp or Facebook messenger), an online advertisement on social media, a blog or forum, or a non-social media website. The survey administrators grouped the nine scam and fraud types into three categories: buying scams (types 1–3), identity theft (types 4, 5), and monetary fraud (types 6–9). Therefore, Research Question 3 had three main things measured, corresponding to whether the respondent had experienced fraud from each of these three categories. For Research Question 4 (any fraud) and Research Question 5 (online fraud), there were six main things measured, corresponding to different negative effects from a scam or fraud. First, the financial impact was measured by a variable with five categories of total money lost: €0, less than €50, more than €50 but less than €500, more than €500 but less than €2000, and more than €2000. To make the analysis easier, this was changed into a yes/no variable for whether fraud victims lost money or not. The non-financial negative impacts were measured by five yes/no variables for whether the fraud made the respondent angry, irritated, embarrassed, or stressed, or had a negative effect on their physical health. For each research question, the main variable of interest was the victim's age, which was categorized into groups: 18–34, 35–50, 51–64, and 65 and above. Additionally, when analyzing each question, other factors from existing research were considered, including gender, education level (low, medium, or high), financial situation (easy or difficult), whether the respondent was the only adult in their household, whether they lived in a rural or urban area, internet use for personal reasons (daily, weekly, less than weekly, never), online shopping habits, whether they had seen any fraud awareness campaigns, whether they avoided clicking suspicious links, whether they installed anti-spam or antivirus software, and whether they checked vendor credibility. The general statistics for these factors are in Table 1.

Table 1. Predictor variables in weighted sample.

To answer the five questions, the study began with a general overview using chi-squared tests to find possible connections between age group and the outcomes. Since this first overview did not consider factors like internet use, online shopping, or living alone, which might explain different rates for older consumers, the main analytical method used was generalized linear multilevel modeling. This type of modeling was used because fraud victimization rates found by the survey differed between countries. For example, Denmark, Ireland, and the United Kingdom had the highest rates of scams and fraud (69%, 68%, and 67%, respectively), while Hungary, Cyprus, and Bulgaria had the lowest (28%, 26%, and 17%). This suggests that individuals within countries are not independent, and multilevel modeling allows for these differences between countries to be considered in the analysis, making it better than multiple regression. All statistical analysis was done using R software.

3. Results

This section begins with a general overview of the relationship between age group and the outcomes from the five research questions. First, as shown in Table 2, 55.5% of respondents in the full adjusted sample had experienced at least one form of consumer scam or fraud in the previous two years. However, there was some difference between age groups, particularly that the percentage of respondents aged 65 or above who experienced fraud was lower than the other age groups. Experiencing fraud through an online channel in the previous two years was reported by 31.9% of all respondents. The rate for older persons was 17.7%, which is less than half the online fraud rate found in the two youngest age groups. Statistical tests indicated a connection between age and fraud, and age and online fraud victimization. However, this general overview does not consider factors like internet use and online shopping, which might explain the different rates found for older persons. These factors will be addressed in the multilevel models presented later.

Table 2. Percentage of consumer fraud and online fraud victimization in weighted sample.

Regarding victimization by different fraud types, Table 3 shows that the adjusted rate of identity theft was 32.9%, monetary fraud was 38.8%, and buying scams were 22.6%. The patterns across age groups were similar to overall fraud and online fraud: the 35–49 age group experienced the highest rates in each fraud category, while the 65+ age group had the lowest rate. However, for identity theft, the difference was less than five percent.

Table 3. Percentage of victimization of different fraud types in weighted sample.

Table 4 shows that most consumers in the sample who experienced fraud did not suffer any financial loss. Also, most of those who did lose money lost less than €500, and only about 1% of victims lost more than €2,000. For older citizens, it appears that rates of small financial losses are lower than in other age groups, but rates of higher financial losses are similar. A statistical test found a significant difference between the reported and expected values, but the percentage differences between age groups were not conclusive.

Table 4. Percentage of financial losses in weighted sample.

The overall rates of financial losses for respondents who experienced online fraud were similar to those for fraud in general, as shown in Table 5. However, there may be some differences concerning age groups, as older adults had the highest rate of respondents who lost €50–€499, the second highest rate for losses of €500–€1999, and the highest rate for losses over €2,000. Still, the percentage differences compared to other age groups were not conclusive.

Table 5. Percentage of financial losses from online fraud in weighted sample.

In terms of non-financial consequences from fraud and scams, the overall numbers in Table 6 varied: most victims reported feeling angry (55.6%) or irritated (68.5%), slightly less than a third felt stressed (30.4%), while 15.7% felt embarrassed, and 6.2% had some negative effect on their physical health. The age group of 65 and above seemed to suffer non-financial impacts from fraud and scams more often than the others. This group reported the highest rates of anger, irritation, embarrassment, and negative physical effects. Statistical tests indicated a connection between age group and these outcomes, but not for stress.

Table 6. Percentage of non-financial impact in weighted sample.

Finally, the occurrence of all five types of reported non-financial consequences was slightly lower for online consumer fraud and scams, as seen in Table 7. However, the pattern of greater non-financial impact for older persons was again identified and supported by statistical tests. For online fraud, respondents aged 65 and over reported the highest rate for three types of effects (anger, embarrassment, physical impact) and the second highest rate for the other two (irritation, stress).

Table 7. Percentage of non-financial impact from online fraud in weighted sample.

3.1. Multilevel Modelling Results

After providing a general overview of the relationship between age, victimization, and impact, this section now presents the results of modeling this relationship while considering other influencing factors discussed earlier. It is noted that a small number of observations had to be removed from the analysis due to missing data or answers like "don’t know" or "other" to important questions such as internet use or gender. Since the removed observations were less than two percent of the total sample, the analysis should still effectively answer the research questions.

First, Table 8 details the results for the multilevel model where the outcomes were whether the survey respondent reported experiencing any consumer fraud or scam in the previous two years, or an online consumer fraud or scam. As observed, when other factors were kept the same, the three age groups under 65 were less likely to suffer fraud through any channel than their older counterparts. The largest difference was with the 18–34 age group, which had 34% lower odds of experiencing fraud. This differs from the general findings that showed lower rates for the 65 and over group. It appears this reversal is due to controlling for internet use and online shopping, as the odds are higher or not significant if these two variables are removed from the analysis. Table 8 also shows how the three younger age groups are more likely to experience online fraud than older adults. The sample used to analyze online fraud does not include respondents who never use the internet, which is more common among older adults. These findings will be discussed in relation to routine activities theory in the discussion section.

Table 8. Odds ratios and 95% CI for fraud and online fraud victimization.

In addition to age, the model estimates that other factors can explain the experience of fraud. Notably, males are found to suffer consumer fraud, both offline and online, at higher rates. Also, using the internet or shopping online more often is linked to an increased likelihood of general fraud and specifically online fraud. For instance, the chances of experiencing consumer fraud are about 65% lower for those who never shop online compared to those who shop online every month. There were no consistent results for education, financial situation, or whether respondents lived in a rural or urban area. Results for protection measures were also inconsistent: not clicking on links, not using antivirus, and not checking vendor identities appeared linked to lower victimization, while reading terms and conditions was linked to higher rates. No issues with multicollinearity were found in these multilevel models or in any later models. The country variable, used for grouping in the multi-level analysis, showed a moderate correlation (0.05) in both models in Table 8.

Table 9. Odds ratio and 95% CI for identity theft, monetary fraud, and buy scams.

Regarding the financial impact of fraud, it appears that older persons who have experienced fraud are less likely to suffer financial consequences, as detailed in Table 10. The odds of losing money from fraud through any channel are 1.86 times greater for people in the 18–34 age group, and 1.58 times greater for that age group regarding online fraud. However, it should be noted that to estimate a multilevel model for the relationship between financial impact and age, the outcome variable had to be changed to a yes/no variable for financial impact. This unfortunately means the study could not explore whether older citizens in Europe are more likely to suffer higher value losses, as suggested by the general statistics.

Table 10. Odds ratios and 95% CI for financial impact from fraud and online fraud victimization.

Regarding demographic factors, higher education levels were linked to suffering a financial impact, and in terms of activities, using the internet less than daily was also associated with an increased likelihood of financial losses. There also seemed to be a connection between economic consequences and not avoiding suspicious links and only sometimes using antivirus, compared to always taking these precautions.

Table 11 displays the results of the multilevel models for the emotional, psychological, and physical effects of experiencing fraud. In this area, strong evidence was found that younger people are less likely to suffer these negative consequences than people aged 65 and over. Holding other factors constant, all three younger age groups experienced less anger, irritation, and embarrassment than older persons. The youngest group was less likely to be stressed, and the two youngest groups were significantly less likely to experience negative physical health impacts due to fraud. Some of the reductions in odds were quite large; for example, the youngest age group was 52% less likely to be angry and 46% less likely to suffer negative physical health consequences. The models also estimated that males were less likely to feel angry, irritated, stressed, or have negative physical effects than females, but the connection regarding embarrassment was not significant. Furthermore, the victim's financial situation appeared particularly relevant, as respondents who easily manage their finances each month suffered fewer non-financial impacts from fraud. The other factor with clear consistent results was the financial impact of fraud; as expected, victims who actually lost money had a higher likelihood of non-financial consequences. The correlation within countries was low for some of these models, such as for physical effects (0.02).

Table 11. Odds ratios and 95% CI for non-financial effects of fraud (n = 12,519).

In Table 12, the results of the multilevel models for the consequences of online consumer fraud are shown. Again, strong signs of a higher impact of fraud and scams for the oldest age group compared to the other three groups were found. The younger age groups were less likely to experience anger, irritation, embarrassment, stress, and negative physical effects than seniors. For online fraud, males were less likely to feel angry, irritated, and stressed, but findings were not significant for embarrassment and physical consequences. Once more, respondents who found their financial situation easier were linked to a lower likelihood of negative outcomes. Finally, experiencing a financial loss from the fraud had a large positive effect and was thus a strong predictor of non-financial impact. The correlation within countries was high for some of these models, for example, for irritation (0.08).

Table 12. Odds ratios and 95% CI for non-financial effects of online fraud (n = 7061).

4. Discussion

This study aimed to answer five questions about older citizens' experiences with consumer fraud and its financial and non-financial effects. In doing so, the findings have added to practical and theoretical discussions about financial crimes against older adults in today's digital world.

First, as noted in the introduction, there is no clear agreement in previous research about how common financial fraud is among older adults compared to other age groups, and these results add to that debate. On one hand, it appears that older persons' online activities may help protect them from fraud. This is because the study found they experience lower overall consumer fraud rates due to less internet use and online shopping. This aligns with earlier research on consumer fraud, which highlights the link between shopping behavior and consumer fraud. However, when the study adjusted for how often people use the internet and shop online, senior citizens were found to be more likely to be victims of general fraud. This is important in a post-COVID world, as older citizens are using the internet more and more, meaning less online activity might not protect them as much in the future. More research is needed to update these findings after the rapid increase in digital use caused by the pandemic. However, it should also be noted that even when controlling for internet use and shopping, younger people were still more likely to experience online fraud. Therefore, more detailed measurement and analysis of online activities are needed to understand factors that might predict consumer fraud, such as risky online behaviors.

Second, fraud and scams involving identity deception (where the offender pretends to be someone else) are especially relevant for older persons when other factors are considered. This includes attacks where the fraudster claims to be from a legitimate organization, like a government body, to get sensitive information from the victim. It also includes "tech support scams" where fraudsters pretend to be from a legitimate technology company, claiming there's a problem with the victim's device that they can fix for a fee. The statistical odds show significant differences between age groups, and similar results have been found in previous studies. However, it should be noted that the basic percentage rates were not clear on this point. It has been suggested that offenders specifically create these types of attacks for older victims, for example, by taking advantage of their lack of confidence with technology or their tendency to trust official groups more. This finding about specific types of fraud can be useful for designing awareness and prevention campaigns aimed at senior citizens. Organizations responsible for programs protecting older citizens should be aware of the most relevant threats they face and monitor how these threats change over time. In this sense, the findings indicate it is important to consider attacks that use a mix of methods, such as landline telephones and computers, or SMS and fake websites. Similarly, when raising awareness about tricking people ("social engineering") and how to respond when in doubt, programs for senior citizens should include information that helps them check if people who contact them, supposedly from recognized organizations, are truly legitimate. To ensure this information reaches everyone, prevention programs should use many different ways to reach all parts of the 65 and over age group.

Finally, one of the most important conclusions of this study is that all non-financial effects of fraud are greater for older persons, even though they are less likely to lose money. This connects to previous research on blaming victims and the fear of not being capable in digital society. Earlier studies have explored how older adults, even if they are fraud victims themselves, often use labels like "greedy," "gullible," or "naïve" to describe those who are victimized by fraudsters. In this way, they assign some responsibility for the victimization. These attitudes may worsen the feelings of anger or embarrassment found in this study. Furthermore, research has shown that older persons sometimes worry that their family and friends will see them as unable to manage their personal affairs in digital society after experiencing fraud. For example, they might worry that others will think they should not have full control of their own money. It is easy to imagine how these types of concerns can add to the negative emotional and psychological effects of consumer fraud. Relatedly, older citizens are generally in poorer physical health, so the emotional and psychological effects of fraud are more likely to develop into or worsen existing physical issues. This may explain why the study found a greater likelihood of negative physical effects from fraud for those aged 65 or over.

A clear practical implication of these findings on the impact of consumer fraud and scams is that support efforts for older fraud victims should focus not only on getting money back but also on their well-being and social connections. As Segal et al. state, "programs should include psychological guidance that would help older consumers deal with the emotional reactions that commonly follow consumer fraud." There are various examples of good support services for fraud victims worldwide. However, these are often specialized services, and it is unclear whether the needs of fraud victims are properly addressed in European countries like Spain, where the authors of this study are based and where the response mainly comes from police or financial institutions. Research suggests that fraud victims are often unhappy with the response they receive from the police or banking and insurance companies, and the importance of training professionals who work with older persons has been noted. Unfortunately, the issue of responses to fraud has only been examined in a very limited number of countries. Given how widespread fraud victimization is in today's digital society, it seems important for European countries to also explore how victims experience responses to fraud and how these responses can be improved.

5. Conclusions and Limitations

This study finds that the 65 and over age group experiences consumer fraud at a lower percentage rate than younger age groups. This finding applies to all fraud, online fraud, as well as identity theft, monetary fraud, and buying scams. However, when the frequency of internet use and online purchasing are considered, older citizens are found to have higher chances of experiencing consumer fraud in general and identity fraud, but lower chances of fraud through online channels. The study also finds that while older persons are less likely to suffer a financial loss from consumer fraud, they are more likely to suffer all non-financial impacts measured, such as anger, embarrassment, and negative effects on their physical health.

As with all studies based on observed data from surveys taken at one point in time, there are limitations that are important for interpreting the results and encouraging future research on the topic. For example, the inconsistencies found regarding protective measures might be because these variables are related to using the internet less often, or it could be that people who take these measures more often are better at spotting fraudulent attempts than those who do not. In any case, it highlights how difficult it is to use single-time survey data to evaluate how well cybercrime prevention methods work, as seen in previous research. To better understand fraud against older persons, future studies should aim to analyze individual countries in more detail with larger groups of participants and include a wider range of questions on daily online activities and the effects of being a victim. An important area for future research is the positive and negative ways older citizens react to being victims in digital society, and how these reactions affect digitally active citizens.

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Abstract

The European population is aging, which means more people aged sixty-five and over are at risk of financial exploitation. However, there is a lack of consensus regarding whether older persons are at greater risk of fraud than younger counterparts due to physical, economic, and social factors or, rather, whether they are slightly protected from fraud in the digital era due to less frequent online activity. Moreover, little is known about the financial, emotional, psychological, and physical impacts of fraud experiences amongst older generations in digital society. We employ multilevel modelling on a sample of EU citizens (n = 26,735) to analyze these issues. The results show that, holding other factors constant, older adults are more likely to suffer fraud in general, but not fraud via online channels. Identity theft in which the offender attempts to trick the victim by impersonating a reputable organization is found to be particularly relevant for citizens aged sixty-five and above. Older persons are less likely to suffer a financial impact but more likely to experience anger, irritation, embarrassment, and negative impacts on their physical health from fraud in general as well as from online fraud. Many organizations aim to help protect older adults from financial crime and its impacts; thus, the results emphasize the need to understand particular fraud categories suffered by older generations and to design support programs that fully take into account the non-financial impacts of this crime.

Introduction

The number of older people in the world is growing. For example, in Europe, the number of people aged 65 and over is expected to grow from 20% in 2019 to 30% by 2070. The number of people over 80 is expected to more than double. As people live longer, there may also be more older people who lose money due to scams. For this study, older adults are defined as people aged 65 and older. Many studies have shown that older people are often targeted by scams, so it is important to understand why this happens and how to prevent it.

It is not always clear if older people are more likely to be victims of scams than younger groups. Some studies say yes, because of reasons related to body changes, money, and social life. For example, as people get older, their brains can change, which might make them trust others too much or make poor money choices. Also, older people are sometimes not as good with computers as younger people. This can put them at higher risk for online scams. From a money point of view, older people often have more savings or property, which makes them attractive targets for scammers. Finally, if older people are alone a lot, they might be easier to trick or know less about possible scams.

On the other hand, some studies show that most scams now happen online, and older people may be less at risk of online money scams because they use the internet less. This idea is supported by studies that link more internet use and online shopping to a higher chance of being targeted by online scams.

However, older adults are using the internet more and more. For example, in Europe, between 2010 and 2019, the number of people aged 65 to 74 who used the internet went from 26% to 60%. The number who bought things online went from 8% to 21%. These increases in older people and internet use, along with a rise in online scams, show a clear need to study scams against older people in the digital world. It is important to know that "scam" is a very broad word. To better understand the problem and stop scams, it is helpful to be very specific about the types of scams. Some studies have looked at specific types of scams, like those related to phone calls, investing, lotteries, or computer help, and found that older people are more often affected by these.

Studies have also looked at how being a victim of a scam affects older people. When it comes to losing money, studies do not always agree. Some found that older people lost more money during the pandemic, while others found that age only mattered for certain types of scams, like bank fraud, but not for identity theft. Besides losing money, scams can make people feel bad, cause health problems, hurt a person's good name, and change how they act. For older people, studies have shown that their health and well-being can be affected even if they do not lose money. Also, older people who are victims of online scams are often blamed, which can make them feel more ashamed or worsen their well-being. Despite more studies on the effects of scams on older adults, there is still much to learn about how often these harms happen and if people report them, as well as their money, emotional, and health effects. Also, few studies compare these effects between older and younger people.

This study aims to add to this discussion by using information from a survey about scams that people have experienced. The study looks at whether older adults in Europe are more likely to be victims of consumer scams and what types of scams they are more likely to face. It also compares the money and non-money effects of scams on older people to younger people.

Materials and Methods

Based on other studies, this research tried to answer these questions:

  • Are older people less likely to experience consumer scams compared to other age groups?

  • Are older people less likely to experience consumer scams online compared to other age groups?

  • What types of consumer scams are older people more likely to experience compared to other age groups?

  • Do consumer scams have a greater money and non-money effect on older people compared to other age groups?

  • Does online consumer fraud have a greater money and non-money effect on older people compared to other age groups?

The information for these questions came from a survey called "Scams and Fraud Experienced by Consumers." A company did this survey for the European Commission in 2019 in 28 countries in Europe, plus Iceland and Norway. This study used information from 26,735 people in the 28 European countries. In each country, at least 1000 people aged 18 or older were called by phone and asked questions. For smaller countries, at least 500 people were surveyed. The people chosen for the survey were picked carefully to make sure they represented different ages, genders, and if they owned a phone. The survey information was adjusted so that it matched the actual population.

The first question looked at whether a person had experienced any of nine types of scams when buying goods or services in the past two years, either offline or online. These nine types of scams included:

  • Being tricked into a costly monthly payment for a cheap product.

  • Buying something but not getting it, or getting something fake.

  • Getting a fake bill for something not ordered.

  • Someone pretending to be from a bank or government and asking for personal information.

  • Someone saying there was a computer problem and asking for personal or bank details to fix it.

  • Being promised money or a good deal if money was sent or invested.

  • Buying fake tickets for an event or travel.

  • Someone pretending to be from an organization and threatening harm if a payment was not made.

  • Being told of a lottery win but needing to pay a fee to get the prize.

For the second question, the study looked at whether these scams happened online, such as through email, messages (like WhatsApp), online ads, or websites. The survey grouped the nine types of scams into three main groups: buying scams, identity theft (where someone pretends to be another person or group), and money scams (where someone asks for money directly). The third question looked at whether a person experienced scams from these three groups.

For the fourth and fifth questions, the study looked at six different bad effects from scams. First, how much money was lost. This was changed to a simple "yes" or "no" answer for whether any money was lost. The other five effects were non-money impacts: feeling angry, annoyed, ashamed, or stressed, or having health problems because of the scam.

The main thing the study looked at was the age of the person, split into groups: 18-34, 35-50, 51-64, and 65 and older. The study also looked at other things like gender, education, how easy it was to pay bills, if the person lived alone, where they lived (city or country), how often they used the internet, if they shopped online, if they had seen scam warnings, if they avoided clicking bad links, if they used antivirus software, and if they checked sellers.

To answer the questions, the study first looked at basic information and used statistical tests to see if there was a link between age and scam experiences. Since these basic tests did not consider other factors like internet use, special computer models were used. These models helped account for differences in scam rates between countries, which varied a lot. For example, some countries had very high scam rates (like Denmark, Ireland, and the United Kingdom), while others had very low rates (like Hungary, Cyprus, and Bulgaria). This special modeling helped make sure the results were accurate.

Results

First, the study found that 55.5% of all people in the study had experienced at least one scam in the past two years. However, this varied by age. People aged 65 or older had a lower rate of scams than other age groups. For online scams, 31.9% of all people had experienced one. For older people, this was 17.7%, which was less than half the rate of the two youngest age groups. These results suggest a link between age and being a victim of scams, both general and online. However, it is important to remember that this basic look does not consider how much people use the internet or shop online, which might explain these differences.

When looking at different types of scams, the study found that 32.9% of people experienced identity theft, 38.8% experienced money scams, and 22.6% experienced buying scams. Again, the age patterns were similar: the 35-49 age group had the highest rates for each type of scam, while the 65 and older group had the lowest rates. But for identity theft, the difference was small.

For those who were victims of a scam, most did not lose any money. Most of those who did lose money lost less than €500. Only about 1% lost more than €2000. For older people, the rates of small money losses were lower than for other age groups, but the rates of larger money losses were about the same. For online scams, the overall money losses were similar. However, older adults had the highest rate for losing €50-€499 and the highest rate for losing over €2000, but the differences from other age groups were not clear.

In terms of how scams affected people's feelings, the study found that most victims felt angry (55.6%) or annoyed (68.5%). About a third felt stressed (30.4%), 15.7% felt ashamed, and 6.2% had health problems. Older people seemed to be affected more emotionally and physically by scams than others. They reported the highest rates of anger, annoyance, shame, and health problems. This suggests a link between age and these negative feelings and health impacts, but not for stress.

Finally, the study looked at the effects of online scams. While the overall numbers were slightly lower for online scams, the pattern of greater non-money impact for older people was seen again. For online scams, people aged 65 and over reported the highest rates of anger, shame, and health problems, and the second highest rates of annoyance and stress.

Multilevel Modelling Results

After looking at the basic numbers, the study used special computer models to understand the link between age and being a victim, while also considering other factors. The models showed that when these other factors were considered, the three age groups younger than 65 were less likely to be victims of scams overall than the older group. The biggest difference was for the 18-34 age group, who were 34% less likely to experience a scam. This was different from the basic numbers, which showed older people were less likely to be victims. It seems that when internet use and online shopping were taken into account, the picture changed. The models also showed that younger age groups were more likely to be victims of online scams than older adults. This is because the group for online scams did not include people who never use the internet, which is more common among older adults.

Besides age, other factors also explained whether someone was a victim of a scam. Men were found to be victims of scams, both offline and online, more often. Also, using the internet or shopping online more often was linked to a higher chance of being a victim of general and online scams. For example, people who never shop online were about 65% less likely to be victims of consumer scams than those who shop online every month. Education level, money situation, or living in a city or country area did not show clear, consistent results. Safety steps also showed mixed results; for example, not clicking on suspicious links or not using antivirus software sometimes seemed linked to lower rates of being a victim.

The models also looked at specific types of scams. For identity theft, people aged 65 and over were more likely to be victims. The biggest difference was with the 18-34 age group, who were 40% less likely to report identity theft. Older people were also more likely to be victims of money scams than those aged 18-34, but there was no clear link with other age groups. On the other hand, the 35-49 age group was more likely to experience buying scams than the oldest group. For all scam types, men were more likely victims, and using the internet more often predicted a higher chance of being a victim. All three models also found that people who had an "easy" money situation were less likely to be victims of these scams. Safety measures again showed mixed results.

When it came to losing money from scams, older people who were victims were less likely to lose money. For example, people aged 18-34 were 1.86 times more likely to lose money from any scam, and 1.58 times more likely to lose money from online scams. However, the study could not look closely at whether older people lost larger amounts of money, which the basic numbers hinted at.

Other factors related to losing money included higher education levels and using the internet less often, both linked to a higher chance of losing money. Also, there seemed to be a link between losing money and not avoiding suspicious links or only sometimes using antivirus software.

Finally, the study looked at the emotional, mental, and physical effects of scams. There was strong evidence that younger people were less likely to suffer these bad effects than people aged 65 and over. When other factors were considered, all three younger age groups felt less anger, annoyance, and shame than older people. The youngest group was less likely to feel stressed, and the two youngest groups were much less likely to have negative health effects from scams. Some of these differences were quite large; for example, the youngest age group was 52% less likely to be angry and 46% less likely to have health problems. The models also found that men were less likely to feel angry, annoyed, or stressed, or to have negative health effects than women. Also, people who had an "easy" money situation suffered fewer non-money impacts from scams. Losing money from a scam also strongly predicted negative emotional and physical effects. These findings were largely similar for online scams, showing older people faced greater emotional, mental, and physical impacts.

Discussion

This study aimed to answer five questions about older citizens being victims of scams and how it affected them, both financially and emotionally. The findings add to important discussions about money crimes against older adults in the digital world.

First, older people's online habits may help protect them from scams. The study found that they experienced fewer overall consumer scams because they used the internet and shopped online less. This matches what other studies have said about how daily online activities relate to being a victim of consumer fraud. However, when the study accounted for how much people used the internet and shopped online, older people were found to be more likely to be victims of scams in general. This is important now, as older people are using the internet more and more after the pandemic. This means that using the internet less might not protect them as much in the future. More research is needed to see how these findings hold up after the pandemic. Even when accounting for internet use, younger people were still more likely to be victims of online scams. So, more study is needed on what people do online that might make them more likely to be victims of scams.

Second, scams where someone pretends to be someone else were especially common for older people, even when other factors were considered. This includes cases where a scammer pretends to be from a real organization, like the government, to get personal information, or "tech support scams" where scammers pretend to be from a tech company and say there is a problem with a device to get money. The differences between age groups were big, and other studies have found similar results. Some think these types of scams are made for older victims because they might be unsure about technology or trust people in authority more. These findings about specific scam types can help create programs to warn and protect older citizens. Groups that work to protect older people should know about the main threats they face and how these threats change over time. It is important to consider scams that use different ways to reach people, like landline phones and computers, or texts and fake websites. Also, programs for older people should teach them how to check if people who contact them are really who they say they are. To share this information effectively, prevention programs should use many different ways to reach all older people.

Finally, one of the most important findings of this study is that all the non-money effects of scams were worse for older people, even if they did not lose money. This relates to other studies about blaming victims and older people fearing they are not good with technology. Other research has shown that older adults, even if they were victims themselves, sometimes describe scam victims as greedy, easily tricked, or foolish. This can make them feel somewhat responsible for what happened to them. Such thoughts can make feelings of anger or shame worse. Also, studies have shown that older people sometimes worry their family and friends will think they cannot manage their own money in the digital world after being scammed. For example, they might worry that others will think they should not have full control of their money. It is easy to see how these worries can add to the negative feelings from consumer scams. Also, older people are generally less healthy, so the emotional and mental effects of scams are more likely to cause or worsen existing health problems. This might explain why older people were more likely to have negative health effects from scams.

A clear lesson from these findings about the effects of scams is that help for older scam victims should not just focus on getting their money back. It should also focus on their well-being and social connections. Studies suggest that "programs should include help for feelings that would assist older consumers in dealing with the emotional reactions that often follow consumer fraud." There are good examples of support services for scam victims around the world. However, these are often special services, and it is not clear if the needs of scam victims are properly met in some countries where the response mainly comes from police or banks. Studies suggest that scam victims are often unhappy with the help they get from the police or banks. It has also been noted that professionals who work with older people need more training. Unfortunately, how people respond to scams has only been studied in a few countries. Given how many people are victims of scams online, it seems important for countries to also look at how victims experience the response and how it can be made better.

Conclusions and Limitations

This study found that people aged 65 and over were victims of consumer scams at a lower rate than younger age groups. This was true for all scams, online scams, identity theft, money scams, and buying scams. However, when considering how much people used the internet and shopped online, older people were found to be more likely to experience consumer scams in general and identity theft, but less likely to experience online scams. The study also found that while older people were less likely to lose money from scams, they were more likely to suffer all the non-money impacts measured in this study, such as anger, shame, and negative effects on their physical health.

Like all studies based on information from surveys taken at one point in time, there are some limits to understand the results and plan future research. For example, the mixed results about safety measures might be because these things are related to using the internet less often, or it might be that people who take more safety steps are better at spotting scams than those who do not. In any case, it shows how hard it is to use survey data to see how well things work to stop online scams. To better understand scams against older people, future studies should look more deeply at individual countries with more people surveyed. They should also ask more questions about what people do online and the effects of being a victim. An important area for future research is how older people act, both positively and negatively, after being victims of scams online, and how this affects people who use the internet a lot.

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Footnotes and Citation

Cite

Kemp, S., & Erades Pérez, N. (2023). Consumer Fraud against Older Adults in Digital Society: Examining Victimization and Its Impact. International Journal of Environmental Research and Public Health, 20(7), 5404. https://doi.org/10.3390/ijerph20075404

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